Seruka Online Travel Agency

Seruka, a flight and hotel booking platform from Kigali

Seruka Online Travel Agency (SOTA) is a digital travel agency based in Kigali, Rwanda, operating through its own technology platform. It presents itself as a service designed for travelers from East Africa and the continent at large, with flight search and hotel booking integrated into a single environment. The company describes itself as a trusted partner for seamless travel experiences and traces its origins to 2024, the year it was founded in Kigali.

Flight and accommodation booking

The main service is flight search and booking with connections to more than 900 airlines worldwide, with real-time fare comparison and instant confirmation. The company states that the price shown is the final price, with no hidden fees, and backs this policy with a best price guarantee: it matches or beats any comparable fare.

For accommodation, the platform provides access to more than two million hotels, from budget options to luxury resorts, catering to different budgets and destinations. The catalog also includes bus tickets, as indicated by the description of its services and its points program.

Seruka Plus loyalty program

Seruka Plus is the agency's rewards program. It accumulates points on every flight, hotel, or bus booking and sets an equivalence of one point per dollar. Enrollment is free and grants 50 welcome points, plus 200 points for each referral. The program is organized into four tiers —Bronze, Silver, Gold, and Platinum— with associated benefits: visa assistance at the Bronze tier, airport pickup at Silver, priority support at Gold, and VIP lounge access at Platinum. The company notes that a $450 flight booking, combined with the welcome bonus, takes the user straight to the Silver tier.

Platform features

• Book Now, Pay Later: lets you secure your booking and pay later.
• Real-time pricing from global suppliers such as Amadeus and RateHawk.
• Instant confirmation with e-ticket issuance within seconds of payment.
• Mobile app to manage bookings, track flights, and access e-tickets.
• Visa assistance for Seruka Plus members, with consultation and documentation support for specific destinations.

Customer support and reach

The agency offers 24/7 support, with service in English, French, and Kinyarwanda, and a WhatsApp channel available around the clock. Payments are processed under SSL encryption. The platform reports more than 36,000 travelers and an average rating of 4.6 stars, and presents its offering as a mobile-first experience, with booking from any device.

Its technology partners include Amadeus, RateHawk, ESICIA, and Namecheap. The company frames its activity around a mission to modernize travel in East Africa and expand access to affordable travel opportunities starting from Rwanda.

Team and origins

The leadership team is headed by Olivier Byiringiro as founder and CEO, with more than eight years of experience in hospitality and travel; Umubyeyi Sarah as Chief Technology Officer; Musoni Darcy as software engineer, and Serge Muhirwa as head of design and content. Its headquarters are in Kigali, Rwanda.

Location and contact

Phone: +250 792 869 781 · Email: support@seruka.rw