Optically NZ

Optically NZ, online optician with its own lab in New Zealand

Optically NZ is an optician that operates primarily online and presents itself as an optical lab, without the costs of retail premises or sales staff. This model allows it to offer complete glasses—frame and prescription lenses—from NZ$29, according to the prices shown in its catalogue. The company states it is an authorised dealer for several international brands of glasses and sunglasses.

Catalogue of frames and lenses

The store organises its offering into several categories. It has a collection of over 40 popular models, more than 200 rimless frames, more than 1,000 designer frames and sunglasses, and more than 300 prescription sunglasses. It also sells ultra-lightweight titanium frames. The starting prices shown in the catalogue are NZ$29 for popular glasses, $59 for rimless, $42 for designer, $69 for titanium, and $58 for prescription sunglasses.

Among the designer brands that the company says it distributes as an authorised dealer are Carrera, Esprit, Benetton, Police, Guess, Gucci, Safilo, and Polaroid. The catalogue includes specific models such as Oxydo OX557FB GDI, Oxydo OX554 CDF, Optically F1810, Optically F5785, Optically F2411, Optically F8403, Titanium Featherlight Optically F3689, Titanium Featherlight Optically F7787, Milan, Titanium Featherlight Optically F7319, Carrera 8884 BLX, Carrera 8865 003, Carrera 8897 BLX, Carrera 8894 8LZ, Titanium Featherlight Truesdale S8017 C4, Titanium Featherlight Titan Takara 9479 C1, Titanium Featherlight Titan Takara 9479 C3, Titanium Featherlight Titan Takara 9484 C4, Dieter 3012 GLD, Italia Repubblica IS014A 021, Dieter 3008 GLD, and Lacoste L900S 315.

The company states that lenses are mounted on high-precision Essilor machines and that acetate frames are made with high-quality acetate sheets. It offers single-vision lenses for distance or near vision, blue-light protection lenses for computer use, bifocal lenses, and multifocal or progressive lenses. For multifocals, it notes that it uses wide-corridor lenses to facilitate vision from any angle.

Reglaze service: new lenses in your own frame

Optically NZ offers a reglaze service that involves fitting new lenses into a frame the customer already owns. The process is carried out in its optical lab and covers single-vision, bifocal, and multifocal lenses, sunglasses, polarised lenses, and a wide range of thin lenses. The company states that the service takes approximately two to three weeks, including shipping, and that the customer must post their glasses after selecting the frame type and lenses on the website.

Shipping and delivery times

Orders are delivered within an estimated ten working days in Auckland, Wellington, and Christchurch. For the rest of New Zealand, the company adds two additional working days. The site also mentions fast shipping and free and easy returns, as well as order status updates by email.

Guarantees and customer service

The company offers a 90-day satisfaction guarantee with the phrase “love it or return it” and a 100% peace-of-mind guarantee that covers the cost of the frame and prescription lenses. It also states that it refunds the full amount if the customer is not satisfied with their glasses. The site shows an “Excellent” customer rating, without detailing the source of that rating.

For enquiries, the company provides telephone support and an online chat channel. The telephone support hours indicated are Monday to Friday, 10:00 to 17:30.