Pet Food Club

Pet Food Club, premium food for dogs and cats with home delivery in New Zealand

Pet Food Club is a New Zealand online store operated by Old Mate Enterprises Ltd that focuses on selling premium natural food for dogs and cats. The company presents itself as 100% New Zealand owned and operated and traces its beginnings to January 2020, with the aim of supplying customers directly with selected pet food manufactured in New Zealand, Australia and Europe.

Its model is built around subscription: the customer chooses the product, sets the delivery frequency and saves up to 20% compared with the non-subscription price. The company states that it has no physical retail presence, which allows it to pass those savings on to the final price, and that it does not require a contract, so subscribers can change brand, delivery date or interval as it suits them.

Catalogue for dogs and cats

The range is organised into two main sections, dogs and cats, and covers several product categories:

• Dry food.
• Natural food.
• Grain-free food.
• Wet food.
• Treats and dental chews.
• Supplements.
• Flea, tick and worm treatments.

Among the brands distributed are Royal Canin, Black Hawk, Purina Pro Plan and Ultra. Ultra is highlighted as being made by New Zealand dog owners, with no artificial colours or flavours and enriched with Omega 3, Omega 6, garlic, kelp and rosemary to help support a healthy coat and immune system. Royal Canin is noted for its nutritional approach based on combining approximately 50 nutrients in optimal proportions to meet the needs of dogs and cats.

Subscription, loyalty programme and promotions

The subscription works in three steps: choose the food, set the frequency and receive the order. The free Furever Club programme adds benefits for subscribers: exclusive pricing, early access to new products and promotions, and points earned on every purchase that can be redeemed. The company also mentions a multi-buy promotion whereby, when ten items are purchased within a subscription period, the eleventh order is free, and a 20% discount on the Raw & Natural range for all Ranger Kangaroo varieties, reserved for Furever Club members.

Shipping and coverage

Shipping is free on the North Island for orders over NZ$79. The company states that it has more than 4,000 customers and offers a Click & Collect service, as well as information on deliveries, returns and refunds on its website.

Commitment to animal welfare

Pet Food Club declares its support for Chained Dog Rehabilitation & Rehoming, a New Zealand organisation dedicated to the rehabilitation and rehoming of chained dogs.