TreasureBox

TreasureBox, home furniture with nationwide shipping across New Zealand

TreasureBox is a New Zealand company dedicated to selling furniture and home products. Its catalogue is organised by room —bedroom, living room, dining room, office and storage, kids and baby, home & decor, outdoor & garden— and includes specific categories such as beds, mattresses, sofas, sofa beds, dining tables, coffee tables, desks, bookshelves, drawers, wardrobes, shoe racks, storage furniture and entertainment units. The company states that it ships nationwide and that all prices are in New Zealand dollars, GST included.

Origins and evolution: from a garage in Dunedin to a national operation

According to its own historical account, TreasureBox began in 2012 in a Dunedin garage, with a small team and a Trade Me account. In 2014 it launched its own online store, treasurebox.co.nz, when it had eight employees. In 2015, as the Henderson warehouse filled up, it added a temporary site on Heremai Street ahead of the Christmas season. In 2016 it received the Trade Me South Island People Pleaser Award. In 2017 the team grew beyond 30 people and operated three dispatch centres with more than 3,500 m² of warehouse space. In 2019 it opened a physical showroom and added dispatch capacity as it outgrew the Rosedale space. In 2021 it expanded categories and ranges. Today the company reports more than 50 employees and an expanding sourcing, warehousing and logistics network.

Sourcing and operating model

The company explains that its model is based on direct buying, volume purchasing, efficient consolidation and maintaining its own inventory. It notes that it reduces unnecessary layers in the supply chain so that a greater proportion of every dollar goes to the product. According to its account, it purchases millions of New Zealand dollars' worth of furniture and home products each month and moves hundreds of containers a year, with container deliveries received daily across its operations.

Showroom and assembly service

TreasureBox has a showroom in Silverdale, Auckland, where customers can see selected products before buying. Among the services it mentions are assembly service, Click & Collect and home delivery. It also has a help centre, a store locator and a loyalty coin programme called Treasure Coins.

Customer reviews

The company gathers reviews on several platforms: Judge.me with 4.6 out of 5 in verified product reviews, Trustpilot with 4.4 out of 5, Google Reviews with 4.2 out of 5 and a public Trade Me record with 99.3% positive feedback. The site shows comments from buyers highlighting the sturdiness of the furniture, ease of assembly, value for money and fast delivery, along with some observations about the assembly process.

Team and growth

The company states that its team exceeds 50 people and covers areas including buying, product development, e-commerce, marketing, customer support, technology, warehousing and logistics. It reports having maintained double-digit annual growth in recent years and having shipped more than 100,000 furniture and home items a year.

Location and contact

6 Ingot Place, Silverdale, Auckland, 0932, New Zealand · Phone: 09 421 1991 · Email: contactus@treasurebox.co.nz · Hours: Monday to Sunday: 9:00 - 17:00. Exceptions: closed on Christmas Day, Good Friday, Anzac Day and Easter Sunday.