Pyonpyonsya Inaricho Main Store

In Morioka, reimen is served cold: chewy noodles, a rich broth and garnishes such as kimchi and seasonal fruit. Pyonpyonsya grew out of Iwate, and its Inaricho main branch serves the soup alongside yakiniku, so diners can order both at one table. The menu includes combinations with regional beef. With 185 seats, the setting differs from the small noodle shops in the centre.

The branch has six private rooms, parking and an outdoor courtyard that opens only in warmer months and depending on the weather. The official site lists daily hours of 11 am–10 pm, last orders at 9 pm, and says the building is wheelchair-accessible. Inaricho is beyond the compact station-centre walk, so check the bus or plan a taxi before setting out.

Reviews for this exact branch praise the noodles’ firmness, chilled broth and garnishes, as well as the option to add grilled meat. Some diners distinguish between the two specialities and are more satisfied with reimen than with yakiniku. The room can fill at meal times; arriving outside the peak makes the stop easier.