Rokusei Matsubara Main Shop

Rokusei brings the craft of cold noodles to Matsubara, south of Beppu’s hot-spring centre. The shop opened in 2001 and describes its recipe as part of a local tradition: the city’s tourism account traces Beppu reimen to around 1950, when Japanese returnees from Manchuria adapted Korean-rooted cold noodles to a Japanese-style broth. The bowl is served chilled, yet it has a distinct identity from Morioka reimen.

At Rokusei, the dough combines wheat flour, starch and buckwheat for a firm, springy bite. The bowl brings together broth, cabbage kimchi and slices of beef, with extras such as egg or bean sprouts depending on the order. Comments consulted praise the noodles’ chew and a clear broth with depth; other visitors are less positive about service or the meat’s texture. That mix helps set expectations: the draw is the regional noodle dish, not a luxury dining room.

The shop is at 7-17 Matsubaracho, about a ten-minute walk from Higashi-Beppu Station and roughly fifteen minutes from Beppu Station on published walking routes. Parking is available, though spaces may be limited when the shop is busy. Official pages still show lunch and evening sessions, but a reported change for October has not been reflected consistently, and the broth can sell out. Check the official Instagram or call before travelling. Choose Rokusei to try a long-running specialist’s own version.