Sim Local

Sim Local: eSIM and local SIMs for international travelers

Sim Local is a company dedicated to selling local SIM cards and eSIM plans for travelers, with the goal of keeping its customers connected and avoiding roaming charges. The company presents itself as a global leader in travel SIM and eSIM retail, headquartered in Dublin and London, with operations that include remote work. Its offering is distributed through its own stores, kiosks, vending machines, mobile app, and online store.

Plans and coverage

Sim Local's catalog includes eSIM data plans for individual destinations and multi-destination plans. The company states that it offers speeds up to 5G in over 200 destinations and connects to local networks in more than 150 countries. Destinations with available plans include the United Kingdom, United States, Japan, Thailand, France, Australia, Canada, Germany, Vietnam, Spain, Mexico, and Europe, with reference prices starting at US$4.00 for 1 GB in several countries. It also sells plans with calls and texts in popular destinations, unlimited plans, and plans specifically for students.

Local networks and money-back guarantee

Sim Local's proposition is based on connecting to top-tier local network providers, which according to the company allows enjoying priority speeds and avoiding roaming-related delays. The company claims to connect to the number one network provider in more countries than any other operator. Additionally, it offers a no-quibble refund policy in case the customer changes their mind.

Mobile app and plan management

Sim Local has a mobile app that allows one-click eSIM downloads, management of all plans in one place, and checking data usage, with the option to top up on the go. The company notes that most plans are compatible with these features. The app also offers a free one-day trial upon signing up.

History and expansion

Founded in 2011 by Irish entrepreneur Killian Whelan, Sim Local opened its first retail store at Dublin Airport. In 2012 it won the contract for its first store at London Heathrow Airport, where it later expanded its presence to multiple terminals. In 2016 it secured contracts for vending machines at London Gatwick Airport. In 2017 it signed an exclusive partnership with WHSmith Travel to supply local SIM cards in WHSmith's UK airport stores. In 2019 it signed an exclusive international concession agreement with WHSmith international stores, with openings in Madrid and Copenhagen, and a supply agreement with the tourist service WeKnow London. In 2020 it secured concession agreements with multiple US airports, InMotion, and Marshall Group, and integrated eSIM technology into the retail channel. In 2021 it launched its sister company NetLync and opened new stores at Heathrow T5, Heathrow T3, and Brussels Airport. In 2022 it continued its expansion with two stores at Athens International Airport and three additional stores at London Heathrow.

Retail presence and customer service

Sim Local operates stores, kiosks, and vending machines in airports and partner locations, allowing customers to purchase its products before traveling or upon arrival. The company offers customer service via WhatsApp and email, and has an online help center. It also has a store locator to find physical points of sale.