Clearly

Clearly, a Canadian online optical store for glasses and contact lenses

Clearly is an optical store that operates mainly online and sells prescription glasses, sunglasses and contact lenses. Its catalogue includes its own frames and designer-brand frames, as well as different types of lenses, and the company presents itself as an option for glasses from 9 Canadian dollars with a wide range of lenses. The company is part of the Luxottica group, according to the reference on its own site to other brands in the group.

Catalogue of glasses, sunglasses and contact lenses

The offering is organised into three main sections: prescription glasses, sunglasses and contact lenses. Within glasses, the site distinguishes sections for women and men, accessories, blue-violet light glasses and progressive glasses. In sunglasses it also separates women's and men's models. The contact lenses section includes brands such as ACUVUE®, AIR OPTIX®, DAILIES®, Biofinity®, clariti® and the own-brand everclear™ line, with daily, biweekly, weekly and monthly options, as well as Alcon multifocal and toric lenses.

Among the frame brands that appear in the catalogue are Ray-Ban, Oakley, Diesel and Vogue, and the site announces the upcoming addition of luxury names such as Versace and Persol. AI glasses are also sold, such as Ray-Ban Meta and Oakley Meta Vanguard, presented for prescription glasses wearers.

Loyalty programme and customer benefits

Clearly has a free loyalty programme, the Clearly Club, in which customers accumulate points with every purchase and can access gifts, perks and discounts of up to 35%. The company also offers direct billing with vision insurance, which allows insurance coverage to be applied to payment, and accepts flexible spending accounts (FSA) and health savings accounts (HSA) for vision expenses. The site mentions the possibility of paying in instalments with Klarna.

The company guarantees price matching with competitors, free returns for 30 days, fast shipping and customer care 24 hours a day, seven days a week. It also has a tool to try on frames from home and a three-step contact lens reorder system.

Promotions and site content

The site periodically shows offers such as 20% off all contact lenses, buy one Clearly frame for up to 60% off and get one free, or 40% off lenses combinable with other promotions. These conditions appear as part of the catalogue and the campaigns current at the time of the analysis. The website also includes guides on how to choose glasses according to face shape, how to measure pupillary distance or how to upload a prescription, and a blog with related content.

Languages and scope of operation

The site is available in English and French, and the version analysed corresponds to Canada (English). The company operates through physical stores and eye exams, according to the links in its own navigation, and its main activity takes place through the online channel.