Demel - K.u.K. Hofzuckerbäcker

Demel, a Historic Pastry Shop and Café in Central Vienna

Demel is a traditional Vienna pastry shop and café that has been operating since 1786 and presents itself as one of the city’s cultural and culinary institutions. Its offerings combine classic Viennese baking with packaged products and a line of gifts. The company operates under the legal name K. u. K. Hofzuckerbäcker Ch. Demel’s Söhne GmbH.

Cakes and Pastries

The catalog of cakes and baked goods includes the Demel Sachertorte, described as its famous chocolate cake; Marmorguglhupf, a marble cake with Demel chocolate; Nusspotizze, a rolled yeast dough filled with walnuts; Mohnpotizze, a rolled yeast dough filled with poppy seeds; Waffeltorte in Demel’s traditional box; and Demel Cake in its traditional cake box.

Chocolate and Confections

The chocolate selection includes assortments such as Demelhaus Mini, a variety of small confections; Demelwagen Mini in blue and pink, with two layers of assorted confections; dark-chocolate-covered marzipan bites; Creme Nougat with hazelnuts and dark chocolate; and Figaro, a layered nougat in light and dark varieties.

Other sweets include candied violets, candied roses, candied rose and violet leaves, and Paris almonds with sugar icing in mixed, blue, and pink versions.

Honey, Preserves, and Souvenirs

The shop offers flower honey, creamy honey, a trio of honeys, a set of four mini preserves, a trio of preserves of the customer’s choice, and strawberry preserves presented in a Demel wooden box.

The souvenir line includes Demel jute bags, a jute bag featuring the Demel building, brown and violet kitchen aprons, and gift certificates such as the Billet Demelwagen with envelope and the Easter Billet Osterhase.

Online Shop and Gift Certificates

The website operates as an online shop with categories for all products, cakes and baked goods, chocolate, sweets, honey and preserves, souvenirs, and gift certificates. Gift certificates are available in digital and physical formats in €10, €20, and €50 amounts. They can be redeemed at the café or shop, but not for online purchases.

The Café and Custom Cakes

The café describes itself as a haven for Viennese tradition, offering a wide selection of Austrian specialties, cakes, and sweets. The company also makes custom cakes for occasions ranging from grand balls to intimate weddings, prepared by its pastry chefs.

History and Location

The company has operated since 1786 and identifies itself as a supplier to the imperial court (K. u. K. Hofzuckerbäcker). Its main location is at Kohlmarkt 14, 1010 Vienna, Austria. The website is available in German, English, and Swedish.

Location and Contact

Kohlmarkt 14, 1010 Vienna, Austria · Email: wien@demel.com · Hours: Daily, 10 a.m.–7 p.m. Kaiserschmarrn is served from 10 a.m.–7 p.m. Reservations are not accepted.