NOVO Shoes

NOVO Shoes, women's footwear and accessories in Australia

NOVO Shoes is an Australian online store focused on women's footwear and accessories. Its catalogue is organised by product categories, occasions and collections, and includes own-brand and third-party labels. The company operates through its website and offers shipping across Australia, with an in-store pickup option.

Footwear catalogue

The main offering is women's shoes, divided into several families:

• Heels: block heels, mules, pumps, party stilettos, kitten heels, slingback, peep toes, ankle strap heels, thong heels and suede styles.
• Sandals: flat sandals, thongs, slides, flatforms and suede sandals, plus a Made In Europe collection.
• Wedges: suede wedges, espadrille wedges and thong wedges.
• Flats: ballet flats, casuals, loafers and suede flats.
• Boots: knee high boots, ankle boots, cowboy boots, leather boots, flat boots, lace up boots, platform boots, Chelsea boots and suede boots.

Footwear can be filtered by colour: white, black, nude, gold, metallic and red for heels; black, brown and white for flats; and black and brown for boots.

Bags and accessories

In addition to footwear, the store sells bags in clutch, shoulder, cross body, top handle, mini and tote formats. Accessories include sunglasses, jewellery, necklaces, belts and foot and shoe care products.

Collections and occasions

The site groups part of its range into themed edits and selections: bridal, wedding guest, cocktail, party, workwear, suede, gift guide, woven, as well as the Espresso, L'Intervalle, Ipanema, The Hills, Tropical Temptation, The Grace, Summer Sandal Collection and Clear Heels collections. It also has a new arrivals section and a leather goods section.

Sale and promotions

The store maintains an outlet and sale section with discounts by category (heels, boots, sandals, flats and wedges) and a selection of last pairs. Price filters allow you to find items under $20, $30 or $40. At the time of analysis, the site advertised a $30 promotion at checkout and a flat $6.50 standard shipping rate for all Australian orders.

Shipping, pickup and customer service

NOVO Shoes offers free shipping across Australia for orders over $99, according to its catalogue description. The company has a Click & Collect in-store pickup service and a returns and exchanges policy. Customer service is handled through help and FAQ pages on sizing, shipping, gift cards and returns. The site also has a loyalty programme called NOVO Rewards, with loyalty points and available vouchers.

Presence and structure

The company that manages the store is Novo Shoes Group Pty Ltd. The company operates through e-commerce with shipping across Australia and in-store pickup points, and includes corporate sections about its history, commitment and career opportunities.