Care Guidance

Care Guidance: independent guidance for aged care in Australia

Care Guidance is an Australian organisation founded in 2015 that supports families in finding aged care. Its service is free for families and is presented as independent, with coverage in Melbourne, regional Victoria and, as stated, across Australia. The company works with hospitals, residential aged care providers, support at home providers and community health organisations.

Guidance and support services

The organisation structures its activity around two main programmes. The Concierge Service offers expert, independent navigation of the aged care system: it helps to understand the available options, handles the paperwork, finds a suitable provider and supports the transition into care. The Wellbeing Program provides specialist wellbeing support, with social workers embedded in residential care, support at home services and hospitals, addressing mental health, social and emotional needs such as isolation, adjustment, cognitive decline and legal or financial challenges.

In addition, the company helps to find short-term and emergency respite options, and offers guidance to locate support at home providers and residential aged care homes.

Evolution and coverage

Since its founding in 2015, Care Guidance launched the Concierge Service to guide families through the Australian aged care system. In 2017 it launched the Wellbeing Program, with specialist social workers embedded in residential care settings. In 2024 the wellbeing programme expanded beyond Victoria, reaching two new states, and in 2025 both the Wellbeing Program and the Concierge Service extended to support at home nationally.

Client profile and collaborations

Care Guidance serves two audiences: on the one hand, individuals and families seeking care for a loved one; on the other, aged care providers and health professionals who can refer clients or establish partnerships to improve resident outcomes. The company states it collaborates with more than 100 partner organisations across Australia, including residential care homes, support at home providers, hospitals and community groups.

Track record

According to the organisation's own information, it has more than ten years of experience helping Australian families, places more than 500 people a year in the right care and delivers more than 10,000 hours of the Wellbeing Program annually. All Care Guidance wellbeing specialists are accredited by the AASW (Australian Association of Social Workers).

Leadership team

Chris Naish holds the position of CEO. His profile combines experience in leading a youth organisation and advocating for Indigenous communities, with dedication to people in vulnerable situations. Sharon Stokes is Head of Operations, with a background in automation and processes.

Location and contact

Phone: 1300 442 383 · Email: care@careguidance.com.au