Lily's Florist

Lily's Florist, a network of florists with same-day delivery in Australia

Lily's Florist presents itself as a network of around 900 florists with their own physical shops across Australia, not as a central warehouse. Each bouquet is handmade in the destination town and, according to the company, is not sent boxed by post. The service covers deliveries nationwide and reaches private homes, hospital rooms, and funeral homes.

The company states that orders placed before 2:00 PM on weekdays and before 10:00 AM on Saturdays are delivered the same day. The company claims to have more than 24,200 reviews and an average rating of 4.3 out of 5.

Origin of the project and history

The website text traces its beginnings to 2006, when its founders were sending flowers from a shop in Kingscliff to towns they had never seen, three years before the business adopted the name Lily's Florist. The company defines itself as a network of local florists, not a mail-order service.

Flower catalogue and styles

The catalogue is organised by occasion, colour, flower type, and presentation style. Categories include Valentine's Day, Mother's Day, Christmas, International Women's Day, Father's Day, and Secretary's Day; romance, anniversaries, birthdays, new babies, funerals, and engagements; and general occasions such as housewarmings, apologies, thank you, hospital, and congratulations. It also includes graduations, celebrations, Easter, and get well.

By colour, there are orange, pink, red, mixed, yellow, white, purple, and blue bouquets. By flower type, there are mixed, gerberas, natives, roses, and lilies. The sympathy section distinguishes between flowers for the home, for the funeral, white flowers, and wreaths and sheaths, with specific varieties of lilies, roses, and natives.

The catalogue includes bunches, flowers in a vase, and arrangements, as well as options with chocolates, teddy bears, balloons, sparkling wine, and white wine. Some published examples are the Florist's Choice birthday bunch (AUD 74.95), two wrapped lily stems (57.95), three wrapped red roses (73.95), an Australian natives bunch (126.50), a white arrangement (89.95), and a birthday package special (142.95). The website also offers a section of bunches under $75 and another under $60.

Delivery and coverage

Delivery is same-day for orders confirmed before 2:00 PM Monday to Friday and before 10:00 AM on Saturdays. The advertised coverage is nationwide, with a strong presence in Sydney, Brisbane, Melbourne, Perth, Hobart, Adelaide, and Canberra. The company emphasises that bouquets are prepared in the destination city and are not sent boxed via Australia Post.

Customer service and shopping tools

The website allows you to create an account, manage a wish list, and make a secure payment. It has sections for FAQs, terms and conditions, privacy policy, flower care, where our flowers come from, and where we are located. It also offers tools such as a freshness calculator and an event flower calculator, as well as a blog and a section about the company's history.