Fresh Flowers

Fresh Flowers, online florist with delivery across Australia since 1920

Fresh Flowers is an Australian florist that presents itself as one of the oldest and largest in the country, operating since 1920. The company has adapted to the evolution of the flower delivery market and now operates primarily as an online florist, taking orders and making deliveries through its website across Australia.

Its model is based on buying directly from growers and wholesalers, both local and international, to reduce the time between the farm and the recipient and thereby offer fresher, longer-lasting arrangements. The company states that most of its flowers come directly from growers or wholesalers.

Flower and arrangement catalogue

The catalogue is organised by occasion and by flower type. Occasions include birthdays, sympathy, new baby, anniversary, love and romance, thank you, apologies, congratulations, get well, Christmas, Mother's Day, Valentine's Day and seasonal flowers.

By variety, the shop offers orchids, chrysanthemums, native flowers, rose arrangements, sunflowers, roses, lilies, carnations, tulips and gerberas, as well as a general flowers section and a specials section. It also sells fruit baskets.

Among the featured products shown on the website are arrangements such as Bright Seasonal, Gerberas Colour Pop, Roses Pretty Pastel in 10 and 20 stem formats, White Seasonal Petite, Native Seasonal Petite and Large, Sunflowers Sunrise in 5 and 10 stems, Pink Seasonal Petite, Oriental Lilies In Vogue Pink in 5 and 10 stems, Rainbow Paradise and Warm Sunshine. Some of these products include extras such as chocolates or a vase.

Same-day delivery and coverage

Fresh Flowers offers same-day delivery for orders placed before 2pm, Monday to Saturday. On Sundays, same-day delivery is available for Brisbane, Sydney, Melbourne and Perth with the same cut-off time. It also allows delivery to be scheduled for a future date.

Coverage includes most capital cities and metropolitan areas, such as Sydney, Melbourne, Perth, Adelaide, Brisbane and Canberra, as well as selected regional areas such as Newcastle, Sunshine Coast, Geelong and Gold Coast. The website also mentions Gold Coast, Sunshine Coast, Central Coast and Newcastle among its service areas.

For standard delivery, the company guarantees arrival before 5pm at business addresses and before 7pm at residential addresses. The customer receives a text message with delivery confirmation and can check the status of the order through the customer portal.

Ordering and preparation process

The process described by the company begins with order confirmation and the team printing the order. The personalised message is then added to the chosen card and the florists handcraft the arrangement. After that, the order is collected by the drivers for delivery.

The company notes that each bouquet is unique and may differ slightly from the website image depending on the seasonality of the flowers, although the style and colour range are maintained. It also points out that some flowers may arrive in bud and open over the following days.

Guarantee and flower care

Fresh Flowers applies a 100% satisfaction guarantee if the flowers wilt within 48 hours of delivery, provided the care recommendations have been followed. The company asks customers to contact them immediately if any flower has a problem.

Care recommendations include using fresh water, cutting the stems 3 cm from the base before placing them in water, keeping them in cool conditions away from direct sun, heat and drafts, cutting the stems and changing the water every two days and, for arrangements with a foam base, adding a quarter cup of fresh water each day.

Customer service

The company provides telephone assistance for help or orders. Telephone service hours are Monday to Friday 7:00 to 20:00 and Saturday 7:00 to 16:00. The general published hours are Monday to Friday 8:00 to 17:00 and Saturday 8:00 to 14:00.