99 Bikes

99 Bikes, Australian chain of bicycles and electric mobility

99 Bikes is a chain of bicycle stores with a presence in Australia that combines in-store sales with an online shop. Its catalogue covers bicycles, electric bikes, scooters and a wide range of accessories, components and rider gear. The company presents itself as a network of accessible bike shops and states that its sales advisors offer personalised service in plain language.

Bikes for every discipline and age

The bike range is organised by type of use and by the user's size or age. In the mountain segment it includes hardtail, dual suspension, dirt jumper and fat bike models. For road and gravel it offers drop bar road, gravel, flat bar, fixie and single speed bikes. The kids' catalogue is classified by wheel diameter and age and height range: 26-inch (10 years and over, 145-160 cm), 24-inch (8-11 years, 125-148 cm), 20-inch (5-9 years, 108-129 cm), 16-inch (3-6 years, 84-112 cm), 14-inch (2-5 years, 80-108 cm), 12-inch (2-4 years, 75-94 cm), as well as balance bikes, kids' BMX and kids' mountain bikes. It also sells city and hybrid bikes, folding and compact bikes, cruisers and BMX race, freestyle and kids' BMX.

Electric mobility: bikes and scooters

The electric bike section includes mountain models (hardtail and dual suspension), hybrid and city, folding and compact, fat tyre, cruiser, cargo and road and gravel bikes. In scooters, the store distinguishes between electric scooters, kids' scooters (electric and push), for different age and height ranges —from 2-4 years (70-100 cm) to teens and adults (160 cm or more)—, trick scooters for ages 5 and over (112 cm or more), trikes and adult scooters, both electric and kick, along with their accessories.

Accessories, components and rider gear

The accessories section covers indoor trainers (smart trainers, basic trainers, smart bikes, rollers and accessories), car and bike racks and storage (tow ball racks, hitch racks, electric bike racks, bike stands, storage racks and hooks, roof racks, spare tyre and trunk racks, ute mounts and rack accessories), computers and electrical (bike computers, fitness trackers and watches, heart rate monitors, lights, power meters and headphones), baby seats and child trailers, bags, backpacks and panniers (including bikepacking and frame bags), bells, bottles and cages, carrier racks, hydration packs, kickstands, lights, locks and alarms (cable, chain, combination, folding, key and smart locks with trackers), mudguards, phone accessories, pumps and CO2 and shock pumps, and tools and maintenance (multitools, patch kits, lubricants and workstands).

Rider gear covers mountain, road, kids', BMX and skate helmets, full face, recreational and triathlon helmets; headphones; nutrition (bars and chews, energy gels, hydration and micro nutrition); armour (chest guards, elbow and knee pads, also kids and youth armour); sunglasses and goggles; fingerless, full finger, winter, mountain bike and road gloves; jackets and vests; MTB, road and youth cycling jerseys; knicks, bibknicks and pants; shoes and cleats (flat pedal, indoor, mountain bike, road and triathlon shoes); socks and overshoes; and warmers and base layers (arm warmers, leg warmers, neck warmers and overshoe warmers).

Components and spare parts

In spare parts and components there are bar tape, BMX parts, bottom brackets, brakes and brake pads, cassettes and freewheels, chains and chain guides, chainrings, cranks and cranksets, derailleurs, grips, handlebars, hangers, pedals, power meters, saddles, seat posts, shifters, stems, tubeless tyre parts, tubes, tyres and wheels and components, with carbon, mountain, road and training options.

Workshop service, online sales and loyalty programmes

The company offers bicycle service and maintenance, with the option to book a service, and sells tools and cleaning and lubrication products. The online shop allows you to search for products, manage delivery and choose between home delivery or click & collect by entering your postcode. The site includes help sections, delivery information, returns and warranties, as well as a loyalty programme called Club 99 and gift cards. The company also communicates promotions and discounts, such as the Bike Frenzy campaign, with discounts on bikes, electric bikes, accessories and gear, and a clearance section for bikes, electric bikes and accessories.