Xtego Creative

Xtego Creative: Web Design and Technology for Small Businesses in Central Pennsylvania

Xtego Creative is an agency based in Williamsport, Pennsylvania, that has worked since 2009 with small service businesses in the central part of the state. Its work combines the design and development of websites with the management of the technology infrastructure that supports them: hosting, CRM, email, automation, forms, and bookings. The company presents itself as a single provider that eliminates the need to coordinate multiple outside vendors.

An Approach Centered on Customer Acquisition

Xtego Creative's approach is built on the idea that a website should generate business leads, not just provide a presence. The agency describes its work as building sites that convert visitors into leads and leads into customers, with every page, button, and piece of copy aimed at that goal. To that end, the process begins with a free audit of the client's current site, identifying where opportunities are being lost, followed by a twenty-minute consultation.

The methodology includes a research phase before design: market analysis, mapping the customer journey, and creating a plan before construction begins. The company says it shares weekly progress and that the client approves each stage before publication.

Managed Web and Technology Services

In addition to web design and development, Xtego Creative offers a managed technology services package that includes CRM, email automation, booking systems, and forms, all connected from day one. The agency handles maintenance, updates, and security for these tools, so the client doesn't have to deal with plugins or security patches. The company also mentions photography and video services among its in-house capabilities.

Projects and Clients

The agency's site showcases projects completed for brands across various industries, including rivervalleygranite.com, oddfellasburger.com, theparkhotelkc.com, trifectametalworks.com, ccpcorp.com, fcbuild.com, dm4n.org, eaglejanitorialservice.com, tinytrailsrealty.com, propetro.com, professionalcomfortsolutions.com, sunnybrookmeadows.com, frosty-valley.com, thelibertygroup.net, thelibertyarena.com, 21stcenturysigns.com, skcorpbenefits.com, and stargracefoundation.org. The company says it has launched more than 200 projects and counts more than 100 local businesses among its clients.

Structure and Team

Xtego Creative describes itself as a team with a physical office in Williamsport, not distributed across multiple time zones, and emphasizes that all work is done in-house, with no offshore outsourcing. The team includes Curtis Steinbacher as founder and lead strategist, Nathan Allen as client success manager, James Hendrie as systems architect, Marianne Beane as social media specialist, and Anne Reiner as photographer and videographer.

The company states that it operates from a Christian faith base and cites the Great Commission of Matthew 28:18-20 as part of its mission, though it clarifies that it does not require clients to share those beliefs.

History and Business Model

Founded in 2009, the agency presents itself as a middle-ground alternative between informal developers and big-city firms, offering big-city products at small-town prices. The company says it has no plans to sell or be acquired. Its model relies on a single point of contact for all services, with the goal that one call can address web design, IT support, email, and technology consulting needs.

Location and Contact

330 Pine Street, Suite 201, Williamsport, PA 17701 · Phone: (570) 506-8111 · Hours: Monday to Friday, 8:00 AM to 4:30 PM