Who Gives A Crap

Who Gives A Crap: eco-friendly toilet paper that donates profits

Who Gives A Crap is a company that sells household paper products made from sustainable materials and donates half of its profits to clean water and sanitation causes. The company operates in the United States through its online store, and its catalog is organized into three main areas: bathroom, kitchen & household, and bundles.

Bathroom products

Toilet paper was the product the brand was founded on. The catalog includes 100% bamboo toilet paper and 100% recycled toilet paper, both available in 24- and 48-roll packs, with a subscription and savings option. It also offers 100% bamboo tissues in 12-box cases and two limited editions: The Spooky Edition, with 24 rolls, and The Parks Edition, with 48 rolls.

Kitchen & household

The kitchen & household range includes 100% recycled paper towels, 100% recycled trash bags in small and tall kitchen sizes, compostable food waste bags in 60-count packs, 100% recycled dog poop bags in 200-count packs, newly added Scrub Sponges, and Dream Cloths in packs of three.

Bundles and subscriptions

The company groups its bestsellers into two bundles: The Bigger Bundle and The Lil' Bundle, which save 20% compared with buying items individually. It also offers the option to subscribe to certain products to receive them on a recurring basis.

Social and environmental commitment

According to the company's own presentation, 50% of its profits are donated to non-profits dedicated to clean water and sanitation around the world, and it states it has raised over $14 million to date. The brand also declares a no deforestation commitment and publishes its official carbon footprint, and identifies its impact partners in a specific section of its site. A short film produced by BBC StoryWorks Commercial Productions features testimonials from beneficiary communities, such as Antonate's case.

Origins and presence

The company notes that it began operating in Melbourne, on the traditional grounds of the Wurundjeri people, and that today its team is distributed around the world. Its U.S. store operates in U.S. dollars and accepts payment with American Express, Apple Pay, Diners Club, Discover, Google Pay, JCB, Mastercard, Shop Pay, and Visa.

Location and contact

8605 Santa Monica Blvd, PMB 62559, West Hollywood, California 90069-4109, United States