The Swag

The Swag: A Luxury Retreat on the Summit of the Great Smoky Mountains

The Swag is a luxury retreat located on the summit of the Great Smoky Mountains, nearly a mile above sea level. It is about 40 minutes west of Asheville, in a natural setting of great beauty. The property combines authentic hospitality with a mountain landscape and offers a retreat experience far removed from daily routine.

Accommodations and Spaces

The property sits on 250 acres of land at the top of the mountain. Accommodation options include rooms in the main building, The Swag House, and in Chestnut Lodge, as well as private cabins and suites. Named options include Trinity Cottage, Mountain Laurel, Balsam, Trillium, Hemlock, Woodshed, and Hummingbird. Rooms in the main house and lodge include Gail's Room, Bishop's Room, Rock Room, Laurin's Room, Deener's Room, Danny's Room, Annie's Room, Will's Room, Hideaway, Davy's Room, and Ruby's Room. Each space offers a distinct guest experience, from individual charms to sweeping vistas.

Experiences and Activities

A stay at The Swag is designed as an immersive experience. The company organizes guided hikes on world-class trails and horseback rides. It also offers wine and cocktail tastings in spaces such as The Still and The Lookout. Dining is based on meals prepared with local ingredients from area farms, served in intimate settings.

Events and Celebrations

The property hosts weddings, corporate events, and retreats. Its location near Asheville and its natural surroundings make it a place for celebrations and company gatherings.

History and Team

The Swag has over 40 years of welcoming guests to this mountain summit. The experience is built on meaningful history, a connected community, and breathtaking scenery. The team, regardless of role, is part of the hospitality that defines the property.

Experts in Residence Program

The activities calendar includes Experts in Residence editions for 2026 and 2027, a program that brings guest specialists into the lodging experience.

Location and Contact

2300 Swag Road, Waynesville, NC 28785 · Phone: (828) 926-0430 · Email: stay@theswag.com