Club Royale

Club Royale: Boat Dealer and Marina in Waterford, Michigan

Club Royale is a new and used boat dealer with a service center, specialty store, and marina services in Waterford, Michigan. The company presents itself as a comprehensive partner for the state's lake lifestyle and primarily serves boaters on Cass and Elizabeth lakes and in Oakland County. Its history dates back to 1986 and it operates a 33,000-square-foot showroom.

Boat Brands and Models

The new boat catalog includes the brands Malibu, Axis Wake Research, and Starcraft Marine. Malibu offers the M-Series, LSV, MXZ, and Crossover & Ski series, with models such as M242, M230, 26 LSV, 25 LSV, 23 LSV, 22 LSV, 24 MXZ, 23 MXZ, 22 MXZ, 21 LX, 20 VTX, and TXi MO. Axis offers the A and T series, with models A245, A225, A200, T220, T235, and T250. Starcraft Marine provides pontoons from the SX, RX, SLS, EXS, EX, EX Fish, VX, and GX series.

The company also carries Mercury and Yamaha Outboards engines, with outboard, sterndrive/inboard, and electric options. Mercury families include Verado, FourStroke, Pro XS, SeaPro, ProKicker, MerCruiser Sterndrives & Inboards, MerCruiser Tow Sport Drives, Mercury Diesel, and Avator. Yamaha Outboards includes XTO Offshore, 350 to 150 hp, 115 to 30 hp, 25 to 2.5 hp, V MAX SHO, and electric engines.

Service and Parts

The certified service center performs maintenance and repair of boats, outboard motors, and inboard engines. It serves by boat type — wake and surf, and pontoons — and by brand: Malibu, Axis, Starcraft, Mercury, and Yamaha Outboards. The company offers service scheduling, spring and fall service requests, and has a parts department.

Storage, Rentals, and Slips

Club Royale offers indoor and outdoor boat storage, as well as boat and pontoon rentals. It manages slips and dry dock services at two locations: Club Royale Marina on Elizabeth Lake and Club Royale at Cass Lake Dry Dock. Both facilities have slip and dockage contracts.

Financing, Store, and Other Activities

The company provides financing for boat purchases and accepts used boats as trade-in through trade-in valuation. It also organizes boat demos and maintains a surf shop with equipment. Additionally, it offers lessons and camps, and has a newsletter and blog.

Recognition and Focus

Club Royale presents itself as a nationally recognized Top 100 dealer and claims to offer the best consumer experience. Its offering combines sales, service, storage, rental, and slips in a comprehensive package for boating on Michigan lakes.

Locations

Sales/Showroom: 4825 Highland Rd, Waterford, MI, 48328 · Phone: (248) 681-9100

Club Royale Marina @ Elizabeth Lake: 4300 Cass Elizabeth Rd, Waterford, MI, 48328

Club Royale @ Cass Lake Dry Dock: 4157 Chenlot St, Waterford, MI, 48328