Royal Canin

Royal Canin: tailored veterinary nutrition for dogs and cats

Royal Canin is a company dedicated to the nutrition of dogs and cats, founded in 1968 by a veterinarian with the goal of improving the health of these pets through nutrition. Its activity focuses on developing nutritional products highly tailored to the specific needs of each animal, with an offering that includes dry food, wet food, and veterinary diets.

Products for dogs and cats by life stage

The company's catalog is organized by species and the animal's life stage. For dogs, the offering includes retail products for puppies, adults, and seniors, as well as veterinary products. For cats, the range is equivalent: food for kittens, adult cats, and senior cats, along with veterinary products. The company also sells dry and wet food, and addresses specific areas such as weight management, aging, digestive health, skin and coat, and bone and joint support.

Veterinary diets and clinical nutrition

Royal Canin develops a line of products dedicated to veterinary use, aimed at specific health needs that may benefit from targeted nutritional solutions. This range includes products for both cats and dogs. The company recently introduced new fresh frozen veterinary diets, formulated to address particular health needs. It also launched a new line of probiotics intended to promote gut health, presented as its latest innovation in that area.

New Corgi diets and Fresh Health Nutrition

Among the new additions to the catalog is a line of diets specifically for Corgi dogs, with differentiated products for puppies and adults, designed to support the precise needs of this breed through tailored nutrition. The company also introduced Royal Canin Fresh Health Nutrition, a science-based nutrition approach that offers complete, wholesome meals tailored to the unique needs of dogs at every stage of life, developed by veterinarians and pet nutritionists.

Recommendation and shopping tools

The company's website offers interactive tools to guide pet owners in choosing a product. One of them allows users to answer questions about their pet to get a personalized recommendation and access health follow-up. Another tool, focused on breed selection, asks questions about the user's lifestyle to match them with a breed and provide detailed content about it. Purchases can be made through the Royal Canin online store, via subscription, or through partners and retailers; the site also allows users to find a veterinarian or a retailer. The catalog indicated a promotion of 15% off the first purchase with auto-ship, applying the code SAVE15 at checkout.

Research, partnerships, and commitments

The company maintains ties with the veterinary and academic fields. Royal Canin made a $500,000 investment in the College of Veterinary Medicine & Biomedical Sciences at Texas A&M, intended to perpetually fund the Royal Canin Small Animal Clinical Nutrition chair. It was also named official nutritional partner of The Seeing Eye, an organization that since 1929 has pioneered the guide dog movement. The company also declared May 8 as National Pet Wellness Day, coinciding with the launch of its new line of supplements and probiotics, and supported VCA Charities as part of the Pet Nutrition Advisor program.

Track record and corporate approach

With more than 55 years of activity since its founding, Royal Canin builds its proposition around a philosophy that places dogs and cats at the center of its work. The company declares ten commitments that include respecting the unique needs of each animal, providing health through precise nutrition, staying constantly curious about these species, prioritizing quality and safety, reducing its environmental impact, empowering pet owners to become their pets' health guardians, building strong relationships with its partners, and supporting responsible breeding. The company also maintains lines of work in sustainability and knowledge about animal nutrition.