Cvent

Cvent: a comprehensive platform for in-person, virtual, and hybrid events

Cvent is a software company specializing in event and webinar management. Its platform is designed for event organizers, marketing professionals, and hospitality professionals, and covers everything from planning and registration to execution and measuring results. The company states that more than 8 million events have been managed on its platform and that it has more than 34,000 customers worldwide.

Solutions for event organizers

The Cvent platform covers the complete event lifecycle. In the planning phase, it includes registration and marketing, venue sourcing, vendor sourcing, event diagramming, repeatable events, hotel room blocks, approvals and budgeting, and speaker management. During execution, it offers an event app, check-in and badging, attendee engagement, trade show lead capture, trade show meetings, virtual experience, and webinars. To measure and scale, it incorporates event and attendee insights, integrations, surveys, lead retrieval, and AI content repurposing.

CventIQ™: artificial intelligence applied to events

CventIQ™ is the platform's artificial intelligence layer. According to the company, it applies AI across the entire event program, from the initial venue search to the final return-on-investment report. The company states that this technology reduces the need for manual integrations and guesswork, and makes it possible to obtain data to demonstrate event performance. The platform is presented as "purpose-built and AI-powered," with decades of R&D and hundreds of thousands of AI-assisted work units per year.

Solutions for hospitality and corporate travel

For the hotel sector, Cvent offers tools to attract meeting planners through digital ads, matching qualified business, prospecting planners, and a vendor marketplace. It makes it possible to convert requests for proposals (RFPs), showcase meeting space, customize proposals, capture instant bookings, and manage group RFPs. It also includes event booking management, 3D diagramming, room block management, and measuring group business performance. For corporate travel, the platform helps manage transient RFPs, distribute rates, and evaluate performance.

Ecosystem, data, and experience

The company highlights three differentiating pillars. The first is a trusted, AI-powered platform, proven at scale. The second is the data advantage: event information is unified and enriched with aggregated anonymized data from millions of events, which calibrates recommendations and accelerates decisions. The third is an ecosystem that includes nearly 340,000 venues, more than 150,000 active planners, and hundreds of technology integrations. Cvent also notes that it organizes more than 800 of its own events per year using the same platform it sells.

Recognition and adoption

According to the company, 89% of Fortune 100 companies use Cvent for their events. The platform has received more than 400 recognitions and awards from analysts, the industry, and customers. Among the cited cases, Alkami reported 20% year-over-year attendance growth, and 6sense a 51% increase in pipeline from a flagship event. Cvent also manages more than 300,000 unique RFPs annually through its platform.

Research and industry content

Cvent publishes research on the events industry, such as the "2026 Event-Led Growth Report" and a study commissioned from Forrester on the impact of events on revenue. The company maintains a blog, case studies, podcasts, and webinars, and has launched the Cvent Center for Event Insights. Its philosophy of events is summed up in the concept "The Presence Premium™," which holds that in-person presence is becoming a signal of high trust in modern marketing.

Corporate profile

Cvent, Inc. is headquartered at 1765 Greensboro Station Place, 7th Floor, Tysons Corner, VA 22102. The company offers a free trial of its event registration product and markets its solutions through tiered pricing plans. Its platform is available for events of any format and size, and it targets agencies, associations, financial services, education, life sciences, technology, and other sectors.

Location and contact

1765 Greensboro Station Place, 7th Floor, Tysons Corner, VA 22102