Wild Bill's Tobacco

Wild Bill's Tobacco, a tobacco and vaping chain in the Midwest

Wild Bill's Tobacco is an American retail chain specializing in tobacco, cigarettes, cigars, vaping products and accessories. The company was founded in 1994 by Mike Samona and is based in Troy, Michigan. According to its own presentation, it has become the leading tobacco retail chain in Michigan and the second largest in the United States.

The company operates more than 250 locations across Michigan, Ohio and Indiana, making it one of the largest tobacco store networks in the country. Its offering combines a wide selection of products with prices the company describes as competitive.

Product catalog

Wild Bill's Tobacco's assortment covers several categories of tobacco and vaping:

• Premium and boutique cigars, with domestic and international brands.
• Cigarettes.
• Pipe and chewing tobacco.
• Roll Your Own (RYO) tobacco.
• E-liquids for electronic cigarettes, including the salt nicotine variant.
• Vaping devices, hardware and accessories.
• Disposable vaping products.

The company sells these products exclusively in physical stores; its website does not offer online sales.

Mr. Vapor: the vaping division

Inside every Wild Bill's store there is a Mr. Vapor shop dedicated to electronic cigarettes and vaping. Mr. Vapor has an e-liquid menu with more than 200 flavors from the industry's leading brands, as well as vaping hardware and accessories from top names.

Humidors and cigar lounges

All stores in the chain have walk-in humidors with premium cigars from around the world. More than twenty locations also have a lounge area where customers can relax and enjoy a cigar in company.

Promotions and loyalty programs

The chain maintains a calendar of deals and events that includes promotions such as Wild Wednesdays, brand events and special offers such as buy one cigar, get one free. It also runs loyalty programs such as Wild Rewards and Heroes Wild Rewards, aimed at regular customers and certain groups.

Community initiatives

Wild Bill's Tobacco organizes events under the name Wild Bill's Gives Back, conceived as festive days to thank its customers, with free barbecue, drinks and snacks, plus a prize wheel with draws every half hour.

Corporate structure and expansion

The company offers franchise opportunities and maintains a corporate office to which it directs inquiries about this business model. It also publishes information on regulatory compliance with the FDA (PMTA) and describes itself as an equal opportunity employer.