ReserveBar

ReserveBar, online marketplace for premium spirits and wines

ReserveBar is an American e-commerce platform dedicated to the sale of high-end spirits, wines, and champagne. Founded in 2013, the company presents itself as a marketplace specializing in discovery, personalization, and access to select beverages, with home delivery throughout the United States.

The catalog is organized into two main sections: spirits and wines. Within spirits, it includes bourbon and whiskey, scotch, tequila, mezcal and agave, cognac and brandy, rum, vodka, gin, liqueurs, ready-to-drink cocktails, and low- or no-alcohol options. The wine section covers reds, whites, rosés, champagne and sparkling wines, dessert wines, and selections by country, plus a seasonal summer wine collection.

Personalization and gifts

The company offers custom bottle engraving and a selection of gifts that includes barware, glassware, gift sets, and candy collections. It has a dedicated corporate gifting line and a corporate concierge service for business orders.

Exclusive collections and limited editions

ReserveBar sells single barrel selections, limited editions, celebrity spirits, rare and exceptional products, and exclusive or pre-order releases. Among the brands and products featured in its catalog are Bulleit Bourbon, Woody Creek Distillers, The Sassenach Wild Scottish Gin, Montelobos Mezcal, Templeton, Belvedere Vodka, Russell's Reserve Single Barrel Bourbon, G4 Tequila, Rombauer Zinfandel, The Prisoner Wine Company, Silver Oak, Moët & Chandon, Tequila Scenario, Blood Oath Pact No. 12 Bourbon, Rolf Glassware, and Angel's Envy Cask Strength Rye 10.

Technology platform and services for brands

In addition to its consumer-facing store, ReserveBar defines itself as a technology platform that uses software, data, analytics, and advanced distribution. It offers partner brands a direct connection with customers through advertising and tailored initiatives, and gives retailers the ability to expand their online presence with same-day delivery and shipping. It also provides white-label e-commerce solutions that integrate brands' websites with a compliant retail sales and distribution system.

Editorial content and community

The company maintains an editorial space called Cocktail Lounge, featuring classic cocktail recipes, cocktails by spirit type, cocktails from popular brands, and seasonal suggestions. It also includes entertaining articles and brand profiles, such as the one dedicated to Master Distiller Ross Cornelissen for 1792.

Spirited Change initiative

ReserveBar promotes Spirited Change, an initiative focused on supporting diverse communities within the beverage industry. The company notes that historically Black, Latino, female, and LGBTQ+ communities have had limited representation in the ownership of wine, spirits, and craft beer brands, and that less than 5% of brands belong to BIPOC or women entrepreneurs. Through this initiative, the company collaborates with brands and businesses to promote measurable change and offers a specific collection of spirits and wines from minority and women owners.

Business model and reach

The company presents itself as an established leader in e-commerce for rare, luxury, and ultra-premium spirits, with specialization in discovery, personalization, and convenient access to select beverages for personal consumption, collecting, innovative gifting, and bar equipment. Its proposition is aimed at a modern buyer who values convenience and quality, with delivery of selected products to homes throughout the United States.