LunaLeila

LunaLeila: women's bamboo lyocell underwear with OEKO-TEX certification

LunaLeila is a women's underwear brand that sells panties and bras made from a proprietary bamboo lyocell blend called Luna-Boo™. The company presents itself as an "intimates with intention" proposition, aimed at women who prioritize the composition and certification of the fabrics that come into contact with the skin. Its founder and CEO is Leila Ismailova.

Material and certifications

The brand's main fabric is bamboo lyocell, described as temperature-regulating, moisture-wicking, antibacterial, and very soft to the touch. The company states that its garments are certified to OEKO-TEX® Standard 100 Class I, the textile standard designed for baby products, and that they are free from PFAS, formaldehyde, and more than 1,000 harmful substances. The brand's messaging links this choice to hormonal health, noting that the vulva is one of the most absorbent areas of the body.

Product catalog

The main collection, Luna-Boo™, includes several pieces with prices published on the site:

• Balance Thong: $29.00 (discounted to $24.00 during promotions).
• Harmony Triangle Bra: $45.00 (discounted to $39.00).
• Support Bralette: $39.00.
• Elevate High-Rise Bikini: $24.00 (reduced from $29.00).

Available sizes range from XS to XXL, depending on the garment. The site organizes the catalog into categories such as All White, Bestsellers, Bikini, Thongs, Tops, Multi-packs & Sets, and Luna-Boo™ Collection.

Limited capsule Elsa Blue and Ferrari Red

The brand launched a limited-edition capsule under the name "The Duality of Oneness," with two shades: Elsa Blue and Ferrari Red. The collection was created in collaboration with Paris-based artist Yulia YG. Selected orders include a collectible card featuring the artist's art, her signature, and a message, distributed at random. The company states that production is strictly limited.

Shipping and promotions

The site offers free shipping in the United States for orders over $75. It has a volume discount program: 10% off when buying three items, 15% off when buying five, and 20% off when buying seven. There is also a "buy three panties, get the fourth free" promotion.

Founder and brand approach

Leila Ismailova is listed as founder and CEO. The company's narrative starts from the idea that the garment in daily contact with the most sensitive skin deserves special attention, and places the brand's origin in that premise. The messaging combines a health-focused approach with sensual and aesthetic language.