Follow Your Legend

Follow Your Legend: sustainable clothing with an animal cause

Follow Your Legend is an e-commerce brand that designs and sells clothing and accessories inspired by nature. Its offering combines everyday wear with a line of alpaca fiber products, marketed under the name AlpacaCloud®, which the company presents as warmer than wool and softer than cashmere. The brand states that each product contributes to one of the charities it partners with to address environmental and wildlife conservation issues.

Product catalog

The store organizes its offering into several categories: apparel, socks, hats, and jewelry. Within the apparel category, the catalog includes hoodies and sweatshirts, tees, crop tops, bottoms, and outerwear. The AlpacaCloud® collection is the most prominent and includes items such as heavyweight and midweight hoodies for men and women, joggers, shorts, crew neck sweatshirts, and socks in crew and ankle versions, also available in six-packs.

The jewelry section includes bracelets, including 18K gold bracelets, necklaces, and keychains. Hats complete the accessories offering. The website also features a selection of gifts under $25 and a category of gifts under $100.

Catalog prices and promotions

The catalog reviewed showed prices in US dollars. Among the visible examples, the AlpacaCloud® heavyweight hoodies were listed at $110 (marked down from $149), the midweight ones at $99 (from $139), the joggers at $88 (from $94), the shorts at $50 (from $69), and the crew neck sweatshirts at $95 (from $149). The crew socks were listed at $29 and the ankle socks at $24, with six-packs at $116 and $96 respectively.

The store advertised a fall warehouse sale with discounts of up to 40% on apparel, presented as an opportunity to contribute to the protection of endangered species. There was also a buy two get one free offer and a selection of themed collections such as Arctic Collection, Cow Collection, and Animal Tees.

Conservation mission and partnerships

The company states that its mission is to protect the planet and its wildlife, and that it creates products that keep the user connected to nature. According to its presentation, each product gives back to one of the partner charities it works with to solve global problems. The brand invites people to join a growing community of nature and wildlife advocates.

Shipping and exchanges

Follow Your Legend offers free shipping in the USA on orders over $120 and free international shipping on orders over $200. The company states that it handles size exchanges quickly and hassle-free for the customer.

Other services and content

The website includes informational sections about the brand's history, the team, the Follow Your Legend app, wholesale inquiries, a size guide, gift cards, and FAQs. It also publishes content under the name Legend Stories and has an email newsletter subscription program. The platform accepts payments with American Express, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, PayPal, Shop Pay, Venmo, and Visa.