Rainbow Shops

Rainbow Shops: women's fashion and plus sizes since 1935

Rainbow Shops is a women's fashion chain that presents itself as an affordable option for women, plus sizes, girls, shoes and accessories. Its offering spans sizes from XS to 4X and, according to its own website, it refreshes its assortment daily. The company traces its history back to 1935, a fact it uses as a hallmark in its communications.

Assortment: women, plus sizes, girls and shoes

The catalog is organized into several divisions. The women's section includes clothing, shoes and accessories; the plus-size section replicates many of those categories with a specific size range. There is also a girls' line for ages 4 to 6X and 7 to 16, with clothing, accessories and shoes. Shoes are grouped by style, heel height, collection and size, from 5 to 12.

Clothing

Within women's and plus-size clothing, there are tops, dresses, pants, jeans, leggings, skirts, jackets, jumpsuits and matching sets. Tops are classified by style, occasion, color and sleeve length; dresses by silhouette, occasion, color and length; and jeans by cut and rise. The bottoms offering also includes joggers, sweatpants, shorts and skirts in materials such as denim, leather or knit.

Shoes

The shoe section covers boots, booties, flats, heels, sandals, slides, sneakers and platforms. It is organized by style, heel height, collection and size, with options from size 5 to 12. Among the collections cited are Denim Shoes, Jelly Shoes, Metallic Shoes, Rhinestone Shoes, Strappy Heels and Tortoise Print Shoes.

Accessories, beauty and jewelry

The accessories section includes bags and purses, belts, cold-weather accessories, hair accessories, hats, socks and tights, sunglasses and keychains. In beauty, makeup, nails, skincare and perfume are listed. Jewelry and watches cover bracelets, necklaces, earrings, rings, sets and pieces in gold and silver.

Lingerie, sleepwear and activewear

The company sells lingerie, bras, panties, shapewear, tights and socks, as well as pajamas, nightgowns, onesies and sleep sets. It also has an activewear and lounge section, and the R Collection line.

Promotions and catalog prices

The site shows volume and price deals, such as tops at $5, $6 or $7 when buying two or more units, bras at $5, $6 or $7.50 in packs, panties at $2 or $2.50 when buying several, and shoes at $7, $10 or $12. The sale section is organized by category and by discounts from 40% to 80%. These conditions correspond to the catalog published at the time of the analysis and may vary.

Shipping and returns

Rainbow Shops offers free shipping to its stores and free home shipping on orders over $75. For Alaska, Hawaii, Puerto Rico and the Virgin Islands, the free shipping threshold rises to $99. The company also mentions easy in-store returns.

Customer service and retail presence

The company has a customer service department with email and phone, and offers store locator and order tracking tools. Its activity is supported by a network of physical stores, in addition to online sales.