Gooseberry Intimates

Gooseberry Intimates: lingerie, swimwear and loungewear from a women-founded, family-owned brand

Gooseberry Intimates is a sustainable, women-founded and family-owned fashion brand, according to its own presentation. Its online catalogue brings together lingerie, swimwear, ready-to-wear and loungewear, with an offering the company describes as loved by celebrities. The store operates through its website and organises its range by category, style, material and colour.

Lingerie: bras, panties and sets

The lingerie section includes bras, panties, dresses, bodysuits, tops, shorts and sets. Bra styles include demi, triangle, longline, push up, underwire, wireless and bandeau. Panties are grouped into panty packs, thongs, briefs and high-waisted. The brand offers guidance tools such as a bra fit quiz and an educational section on the subject. It also lets you create your own sets and buy panty packs. The materials featured in the catalogue are silk, lace, mesh, micro and cotton.

Swimwear and build-your-own bikinis

In swimwear, the range covers one pieces, bikinis, tops, bottoms and cover-ups. The brand lets you build your bikini piece by piece and has a quiz to find your style. Top styles include bandeau, underwire, scoop, halter and triangle; bottoms include bikini briefs, bikini thongs, side tie and skirts. One pieces include plunge, high cut and cutout styles. The So Chic collection is presented as a standout line within swimwear.

Clothing, loungewear and menswear

The clothing and lounge category comprises dresses, tops, tees and tanks, pants, skirts, loungewear sets, bottoms, bodysuits, boxers and nightwear. The materials listed are cotton, soft lounge, lace, poplin and cotton rib. The brand separates sections for women and men. In the menswear line there is Le Boyfriend, with boxers and unisex pants. Named collections include Be Mine, Blush, Coquette, Dainty Desire, Dolce, Irresistible, Full On Glam, Les Florals, Manhattan, Mon Cheri, Pearl, Pure Star, Sweet Nothing, You, Le Boyfriend, Cozy Everyday and Les Girls, among others.

Prices and promotions shown in the catalogue

The site shows prices in US dollars. Examples listed include the So Chic One Piece at $110, the So Chic Halter at $59, the Dolce Demi Bra at $55, the Dolce Triangle at $49, the Le Boyfriend Men's Boxer at $60, the Le Boyfriend Unisex Pants at $140, the Dainty Bra at $75, the Blush Bra at $70, the Sweet Nothing Bra at $55 and the Be Mine Bra at $79. The Manhattan Slip Dress is listed at a regular price of $285, reduced to $171, within a final sale section with discounts of up to 40%. The store also advertises 15% off and a give 10% promotion.

Shipping and customer care

The brand offers free standard shipping in the United States on orders from $150. The cart shows thresholds of $150 for free standard shipping and $200 for free express shipping. Customer care sections include contact, shipping and return policy.

Product selection and new arrivals

The catalogue is organised around new arrivals, best sellers, panty packs, bikinis and swimsuits, and a final sale section. The brand features campaigns, press and a blog section, as well as a rewards programme and a wishlist for registered users. The colour selection is wide: white, black, nude, brown, burgundy, green, dark blue, light blue, floral, grey, purple, red and yellow, among others.