G-Star RAW

G-Star RAW: raw denim and innovative design from Amsterdam

G-Star RAW is a fashion brand founded in Amsterdam in 1989, dedicated to denim, craftsmanship, and the culture surrounding it. The company presents itself as a pioneer in introducing untreated and raw denim to the fashion world, as well as in creating the first 3D anatomically shaped jeans. Its approach combines creativity, authenticity, and innovation, with a constant pursuit of new developments in fabrics and constructions.

Product catalog for men and women

The G-Star RAW online store offers a wide variety of clothing for men and women. The catalog includes jeans in various fits, pants, shorts, skirts, jackets (including bombers and denim jackets), T-shirts, polos, shirts, blouses, sweatshirts, knit sweaters, dresses, jumpsuits, underwear, socks, and footwear. It also offers accessories. Featured lines include raw denim collections such as Neo Raw and Selvedge Denim, as well as the Archetypes, Raw Research, and Correct The Denim collections.

Fit and size guide

To make selection easier, the website includes a jeans fit guide detailing the different available cuts. In the men's section, styles such as slim, skinny, straight, tapered, loose, and bootcut are offered. For women, cuts include skinny, boyfriend, straight, loose, and bootcut & flare. This guide helps customers find the desired fit according to their preferences.

Commitment to sustainability

G-Star RAW declares its commitment to innovation and reducing its environmental impact to become a brand and products prepared for the future. It collaborates with expert partners to accelerate change and develop sustainable solutions. In 2018, it introduced the world's first Cradle to Cradle Gold certified denim fabric. Currently, the company states it leads with the first cotton grown in a local greenhouse. These milestones reflect its ongoing pursuit of more sustainable fashion.

Collaborations with creators and artists

The brand collaborates with visionaries from various fields. Its partners include figures such as Pharrell Williams, Anton Corbijn, Snoop Dogg, Burna Boy, and Cara Delevingne, as well as avant-garde designers like Marc Newson, Walter Van Beirendonck, and Stephen Jones. It has also collaborated with personalities from unconventional fields, such as chess player Magnus Carlsen and world champion gymnast Rhys McClenaghan. These alliances materialize in special projects, such as a furniture collection reviving Jean Prouvé designs with Vitra and a private jet made from denim waste by Maarten Baas.

Online store and services

G-Star RAW's e-commerce platform allows online shopping with free shipping for orders over $200. It offers payment through Klarna in four interest-free installments. The website has customer service sections, order tracking, FAQs, size guide, and store locator. It also has a membership program called CLUB-G and a newsletter offering 20% off the first purchase and free shipping. The site indicates that the U.S. privacy policy applies.