SharkNinja

SharkNinja: appliances for the home, kitchen, and personal care

SharkNinja is a company that markets appliances and household devices through its two main brands, Shark and Ninja. Its catalog covers categories such as home cleaning, kitchen, air care, outdoor, and beauty, and is distributed through its direct online store. The company offers free shipping on all orders over $99, with possible exclusions, and a 60-day money-back guarantee for the United States.

Home cleaning and air care

Under the Shark brand, the company markets vacuum cleaners in various formats: robot vacuums, upright vacuums, cordless vacuums, corded stick vacuums, and handheld vacuums. It also offers steam mops, carpet and upholstery cleaners, and wet and dry cleaning equipment, along with floor and carpet cleaning solutions. In the air category, the brand includes air purifiers, fans, and air blowers.

Among the standout models in the catalog are the Shark PowerDetect Cordless Vacuum Clean & Empty System, the Shark PowerDetect ThermaCharged Robot Vacuum and Mop, the Shark TurboBlade Bladeless Tower Fan, and the Shark BreatheClear Air Purifier Max with NeverChange technology. The company also markets the Shark BlastBoss Air Blower with BlastBroom.

Kitchen: small appliances and kitchenware

The Ninja brand encompasses a wide range of small kitchen appliances: air fryers, blenders and kitchen systems, countertop grills, countertop ovens, food processors, immersion blenders, juicers, pressure cookers and multicookers, microwaves, toasters, waffle makers, and accessories. In the frozen dessert category, the company sells ice cream makers, slushie machines, and frozen treat accessories. It also offers beverage machines such as espresso machines, coffee makers, electric kettles, water filtration systems, carbonated water makers, flavor pods, and CO2 refills, as well as kitchenware including cookware, bakeware, knife sets, and wireless thermometers.

The catalog features models such as the Ninja Crispi Countertop Microwave and Air Fryer, the Ninja NeverDull 10-Piece Steel Knife Set with Removable Sharpener, the Ninja SLUSHi Twist Slushie Machine with a capacity for more than 10 servings, the Ninja BlendBOSS Personal Blender with 26oz Tumbler, the Ninja MultiPot XL 12-in-1 multicooker, and the Ninja TotalCrush 3-in-1 system that combines a blender, tumbler, and food processor. Also listed are the Ninja NeverQuit 12-Piece Ceramic Cookware Set and the Ninja NeverDull Pro 11-Piece Knife Set with meat knives.

Outdoor and open air

The Ninja brand also covers the outdoor category with electric and propane grills, outdoor ovens, pizza ovens, heaters and fire pits, coolers, and accessories. Among the standout products are the Ninja Woodfire Premium XL BBQ Grill, the Ninja Artisan 5-in-1 Portable Pizza Oven, and the Ninja Fireside360 Outdoor Heater & Fire Pit with Cover Bundle.

Beauty and personal care

In the beauty segment, the company markets facial devices, LED face masks, serums, and skincare accessories, as well as hair tools: multi-stylers, wet-to-dry straighteners, blow dry brushes, and hair dryers. The catalog includes the Shark CryoGlow Plus Anti-Aging LED Face Mask, the Shark FacialPro Glow & Depuffi At-Home Hydrating Facial System, the Shark FlexStyle IonCurl Air Styler & Curler, the Shark Glam Air Styler & Straightener, and the Shark Gentle Derm Detox Exfoliating Gel with AHA and BHA.

Direct purchase, customization, and support

SharkNinja sells directly through its website and offers advantages such as exclusive products, colors, bundles, and deals. The company allows customers to customize some products through its Build Your Own feature, available for models such as Ninja Crispi Pro, Ninja Woodfire Outdoor Grill & Smoker, Shark Glam, Shark FlexStyle, and Shark SpeedStyle. It also markets selected bundles, such as the Ninja Fireside360 Outdoor Heater & Fire Pit with Cover Bundle, the Shark NeverChange Air Purifier Compact Bundle, the Shark CryoGlow LED Face Mask with Charging Stand Bundle, and the Shark PowerDetect Vacuum with TruePet Upgrade Bundle.

The site offers product registration, order status inquiries, shipment tracking, return initiation, and access to warranty information. It has an AI tool called Ask SharkNinja to discover and compare products, as well as recipe sections and usage guides. The company also publishes information about affiliates, student discounts, and offer details, and maintains corporate sections on innovation, patents, investors, newsroom, and careers.