Cosmetics Store · United States

Juvia's Place

Online makeup brand specializing in highly pigmented eyeshadow palettes, foundations, and lipsticks, formulated for all skin tones, from the deepest to the lightest.

About Juvia's Place

Juvia's Place, highly pigmented makeup for all skin types

Juvia's Place is a cosmetics brand that sells its products through its online store. Its approach focuses on highly pigmented formulas designed to look good on both the deepest and the lightest skin tones, according to the company's own presentation.

Makeup catalog

The range covers several product categories:

  • Eyes: eyeshadow palettes, the Nubian Lash Collection, eyebrow products, eyeliners, primers, and liquid eyeshadows.
  • Face: foundations, powders, concealers, shade sticks, brushes, and a Shade Finder tool.
  • Cheek: blushes, bronzers, and highlighters.
  • Lips: lipsticks, lip oils, lip glosses, lip balms, and lip liners.
  • Skincare: serums, oils, and toners, including The Hyaluronic Glow Serum, The Squalane Glow Oil, The Afterglow Serum, The 10% Glycolic Acid Toner, The Glow C Elixir, The AHA/BHA/PHA Peel Pads, The 25% Vitamin C Serum, and The Vitamic C Treatment Wipes.

Collections and editions

The store organizes part of its offering into named collections: Culture, Coffee, Candy, Blushed, Nubian Earth, Garden of Juvias, Nubian Lash, Olori, i Sculpt i Shade Brow, Rebel, Bronzed and Blushed, Warrior, Nubian, and Afrogalactic, as well as minis and travel sizes and bundles and sets. Among the standout launches is The Coffee Shop collection, with lip liner, lip gloss, and palette, as well as a full collection bundle.

Catalog products and prices

The catalog shows prices in US dollars. Some visible examples are The Hyaluronic Glow Serum and The Squalane Glow Oil at $18.00; The Afterglow Serum at $20.00; The 10% Glycolic Acid Toner at $24.00; The Glow C Elixir and The AHA/BHA/PHA Peel Pads at $36.00; The 25% Vitamin C Serum at $45.00; The Vitamic C Treatment Wipes at $16.20; The Coffee Shop Luxe Lip Liner at $25.00; the lip gloss from the same collection at $14.00; The Coffee Shop Palette at $25.00; The Coffee Shop Collection Bundle at $180.00 (compared with $200.00); the i Live, i Love Pro Brush Set at $50.00; The LOVE Mystery Box at $25.00 (compared with $80.00); The Reds & Berries Gift Set at $240.00; the i Prep, i Prime Eyeshadow Primer at $12.00; the Blushed Trio Bundle at $54.00; the Bronzed Glow Up Bundle at $56.00; the volumizing gloss sticks at $15.00; and The Wahala palette at $38.00.

Store promotions and services

The site advertises free shipping on orders over $40 and a flash deals section. The store offers a Shade Finder tool for foundations and the option to join a waitlist for specific products. Customers can create a free account and view sections for FAQs, privacy policy, terms and conditions, and shipping and returns.

Customer service

The company handles inquiries through a contact form on its website and via the email address support@juviasplace.com.

In brief

Highly pigmented makeup