Glossier

Glossier, cosmetics inspired by real routines

Glossier is a beauty brand that sells makeup, skincare products, balms, body items, and fragrances. Its catalog is organized around the idea that skincare comes first and makeup second, according to the company's own presentation. The brand describes its products as inspired by real people and their routines.

Product categories

The online store groups its offerings into several families:

• Skincare: cleansers, treatments, sunscreens, moisturizers, and custom sets.
• Makeup: products for face, brows, eyes, cheeks, and lips, plus tools and makeup removers.
• Balms: the Balm Dotcom line, also available in trio and quintet formats.
• Body: Body Spritz, Daily Perfecting Lotion, Daily Oil Wash, and deodorant.
• Fragrance: the Glossier You family, with variants such as Doux, Soie, Rêve, and Fleur, plus Crème de You.
• Sets: fragrance, makeup, skincare, and body sets.

Featured products from the catalog

Among the most visible items on the website are Boy Brow, a brow pomade in dark brown; Cloud Paint Plush Blush, a blush with a smooth finish; Futuredew, described as a skincare-makeup hybrid; Balm Dotcom, a nourishing lip balm; and Glossier You perfumes in various formats. The brand also offers the option to engrave certain products.

Online sales and physical presence

Its main sales channel is its website, with international shipping to a wide list of countries and regions. The company also has physical stores: the website includes a store locator and a stores section. The listing does not detail addresses or hours for those locations.

Promotions and samples

At the time of analysis, the store indicated several promotions: a free Glossier You Discovery Kit with orders over certain amounts depending on the country, an Applebaby Keychain with the purchase of the Balm Dotcom Trio, and free standard shipping starting at spending thresholds that vary by currency and region. All orders include a You sample while supplies last, according to the cart information.

Customer service and services

The website offers contact sections, package tracking, returns and exchanges, FAQs, a student discount, and a responsible disclosure section. It also mentions the existence of authorized retailers.

Editorial content and community

The company maintains the Into The Gloss blog, organizes Glossier events, and develops initiatives under the name Glossier for Good. It also has a membership program called G Membership.