Essie

Essie, nail polish and manicure care

Essie is a nail polish and care products brand that presents itself as "the original professional nail polish." Its catalog spans a wide variety of shades, care treatments, and limited-edition collections, and is available in several countries, including the United States, Australia, Canada (in English and French), France, Germany, Greece, Spain, and the United Kingdom.

Nail polish catalog

The brand's offering includes gel and original nail polishes, with a color classification that includes black and gray, blue, coral, green, neutrals and browns, pink, purple, red, white, and yellow. Featured collections include Moonlight Ballet and Liquid Diamonds, as well as a selection of iconic shades curated by Rachel Zoe. The site showcases products such as Ballet Slippers, Bikini So Teeny, and Berry Naughty, among others.

Nail care

Within the nail care category, Essie sells specific treatments such as cuticle oil, base and top coats, and products for treating fragile or brittle nails (Break Fix). It also offers new arrivals and best sellers within this line.

Color philosophy and three-note system

The brand explains its approach to color through a three-note system: primary notes, which form the foundation of every shade; dimensional notes, which add undertone, depth, and vibrancy; and unexpected notes, which serve as a distinctive accent. According to its presentation, this method aims to create vivid, streak-free color in every coat.

International presence

The Essie site is available in versions for the United States, Australia, Canada (English and French), France, Germany, Greece, Spain, and the United Kingdom. The brand targets US consumers in its main version.