Davines North America

Davines North America: hair care with a sustainability focus

Davines North America is the official online store of the Davines brand for the North American market. Its catalog is organized around hair and body care, with products grouped by type (shampoos, conditioners, serums, masks, styling products, oils, treatments, heat protectants, travel sizes, and dry shampoos) and by specific lines such as OI, Essential Haircare, SU, There Must Be An Angel, The Circle Chronicles, Naturaltech, More Inside, Liquid Spell, Hair Refresher, Alchemic, Authentic Formulas, and Pasta & Love.

Products for every hair need

The store allows filtering by specific needs: curly, fine, colored, damaged, dry, or oily hair, hair with loss of volume, dandruff, or sensitive scalp, among others. It also offers predefined routines (shampoo and conditioner, styling, colored hair, curly, fine, damaged, or dry) and sections such as new arrivals, best sellers, fall favorites, products for him, gift sets, eGift cards, products under $35, award winners, stylist picks, and ingredient glossary.

Featured line: LOVE SMOOTHING/

The brand presents the LOVE SMOOTHING/ line as a complete routine to add softness and shine to frizzy hair. According to the site information, it provides up to 3.9x smoother hair after one use, a 72-hour anti-frizz effect, up to 2.5x shinier hair after one use, and up to 10x more hydrated hair. These figures are based on instrumental tests on hair strands treated with shampoo, conditioner, and lightweight milk, or with shampoo, mask, and serum, according to the claim on the website.

Commitment to sustainability

Davines North America states a sustainable beauty approach that balances substance and style, nature and science. The website dedicates sections to biodiversity, decarbonization, ingredients, transparency, animal well-being, packaging, 1% for the Planet, carbon-mitigated shipping, and the sustainability report. It also mentions initiatives such as the Slow Food Presidium of Olivo Quercetano, the Slow Food Farms of Essential Haircare, EthioTrees, Plastic Net Zero, We Are Circular, A Tree of You, We Sustain Beauty, and the collaboration with Groundwork Coffee to support regenerative organic agriculture. The company identifies as B Corp Certified.

Shipping and promotions currently on the site

The site indicated carbon-neutral shipping on orders over $75, with four free samples, and the possibility of installment payments with Klarna. It also advertised a free shipping code for the next order (FALLSHIP) and a referral program with rewards. These conditions correspond to the time of the analysis and may vary.

For professionals and community

The store includes a specific area for professionals with education, collections and techniques, academies, courses, and a salon community, as well as the possibility of becoming a Davines salon. It has a salon locator and a blog with content on hair care and trends.