Because

Because: incontinence and personal care protection at home

Because is an online store specializing in incontinence and personal care products, sold through its own website and also through retailers such as Walmart, CVS, Amazon, and Target. The company states it has more than one million customers and offers free shipping on orders over $75.

Product catalog

The catalog is organized into several main categories:

• Absorbent underwear: includes overnight styles (Overnight Underwear) with a 6-cup capacity, and daytime styles (Maximum Underwear) with a 4-cup capacity. They are available in women's and men's versions.
• Boosters: add 2 cups of capacity and are placed inside any garment.
• Pads & guards: with a 3-cup capacity, they are worn inside underwear. They include options for women and men.
• Skincare: extra large cleansing wipes.
• Supplements: the general description mentions supplements, although they are not detailed in the scanned text.

The company also offers a product trial: pads for $6.99 and underwear for $9.99. The products are FSA/HSA eligible, which allows paying for them with pre-tax dollars.

Differentiation by capacity and use

The website presents a capacity comparison to help choose the right product based on the level of protection needed: overnight underwear covers nights and heavy leaks; maximum underwear is designed for all-day wear; boosters add extra capacity; and pads and guards offer medium protection for everyday use. A fit quiz is also offered to find the right size and product.

Target audience

The products are aimed at both women and men. The store allows selecting gender to filter the available options. Customer testimonials mention their use by older adults, people with dementia, heart failure, or other conditions requiring additional protection.

Shipping and purchasing

The company offers free shipping on orders over $75. The products can be purchased on its website and at retail stores such as Walmart, CVS, Amazon, and Target. The website includes a store locator to find physical retail locations.

Customer ratings

The site shows an average rating of 4.6 out of 5, based on thousands of verified reviews. Comments highlight the comfort, absorbency, and confidence the products provide, especially the overnight underwear and boosters. Several customers mention improvements in sleep quality and social life thanks to the protection.