Bask and Lather Co

Bask and Lather Co: natural products for hair growth

Bask & Lather Co is a brand that markets a line of high-quality natural products aimed at hair loss and healthy growth in general. Its catalog is sold exclusively online through its website, with flexible shipping and payment options.

Brand origin

The company explains that its origin dates back to when the founder's younger sister lost all her hair due to a ringworm that spread across her scalp and was misdiagnosed as dandruff. That experience drove the creation of the line, which is now presented as a product shared with the public.

Hair product catalog

The store offers a wide variety of hair and scalp care items, organized into categories such as growth, hydration, curl definition, and beard care. Featured products include:

• Oils and serums: Hair Elixir Oil, Scalp Stimulator (growth oil), Beard Growth Magic (beard oil), Volume Eyebrow & Lash Serum.
• Shampoos and conditioners: Scalp Balancing Shampoo, Scalp Restoring Conditioner, Strengthen Hair Shampoo, Replenish Conditioner, Aloe & Honey Deep Conditioner, Beard Shampoo & Conditioner Bundle.
• Treatments and creams: Moisture N Slip Curling Cream, Aloequench Flaxseed Coiling Jelly, Scalp Moisturizing Leave-In Treatment, Scalp Soothing Pre-Shampoo, BALM - Stimulating Scalp & Hair Balm.
• Accessories: Scalp Massager, JUMBO Scalp Stimulator, edge brush (included in some bundles).
• Vitamins: Gro & Glow Liquid Vitamins (2-month supply).
• Kits and bundles: Ultimate Healthy Hair Care Bundle, Healthy Hair Starter Kit, Moisturize & Seal Bundle, Scalp Therapy System, Growth & Length Retention Bundle, Sleek Edges Bundle, Men’s Healthy Hair & Beard Starter Kit, Curl & Coil Defining Bundle, XL Cleanse & Growth Bundle, XL Growth & Style Bundle, Wash Day Bundle, On-The-Go Travel Essentials Kit, Nurture & Grow - Kids Healthy Hair Bundle, Grow It & Keep It Bundle, among others.

Segments and needs addressed

The site organizes part of its offering by audience and hair type: Women's Collection, Men's Collection, For Kids, as well as specific products for alopecia (including traction alopecia and edge alopecia), shedding and breakage, thinning, 4C hair, and curly hair. It also includes an accessories section and a hair diagnostic tool (Hair Quiz) to guide product selection.

Shipping and payment methods

The store announces free shipping on US orders over $100 and a free gift on any order over $80. It accepts deferred payments through Shop Pay, Afterpay, Klarna, Zip, and Sezzle. The site is available in several languages: English, French, Spanish, Dutch, Italian, and German.

Customer service