TRACT Optics

TRACT Optics: precision optics for hunting and long-range shooting

TRACT Optics is an American company dedicated to the design and manufacture of precision optics for hunters, shooters and outdoor enthusiasts. Its catalog includes rifle scopes, binoculars, rangefinders, spotters and accessories, with a direct-to-consumer model that eliminates retail markup and ships the product directly from the manufacturer.

The company was founded by Jon Allen and Jon LaCorte, two veterans of the optics industry. Allen accumulated more than 25 years in sales, marketing and optics design, with stints at Redfield and Nikon, where he became general manager of the sporting optics division. LaCorte worked more than 15 years in product development and marketing in Nikon's hunting optics division, where he developed patented reticle systems and expanded the offering of rifle scopes, binoculars, rangefinders and spotters. Together they created TRACT Optics with the goal of building a company focused on the needs of the outdoor enthusiast.

Product catalog

The offering is organized into four main lines: rifle scopes, spotters, binoculars and accessories. Among the featured products is the TORIC UHD 4-25X50 34mm ELR FFP, a scope with 160 MOA of total elevation adjustment, designed for long-range shooting. Its MRAD variant offers 47 MRAD of total adjustment and a side focus parallax adjustment that allows focusing from 15 yards. The company also sells the TORIC 10x42 Eagle Ballistics LRF binocular, with a ballistic engine, integrated environmental sensors, wind calculation and customizable reticles, and the TORIC UHD SCHOTT HT 12.5x50 binocular, aimed at hunts in wide-open terrain, with SCHOTT HT glass and ED lens. The selection is completed by the TORIC UHD 22-45X65 angled spotter, with SCHOTT HT glass and a fully multi-coated apochromatic optical system with ED lens.

Technical features and design approach

The products incorporate high-transmission SCHOTT HT glass and ED lenses to improve detail resolution and performance in low-light conditions. The company emphasizes ergonomics, functionality and precise construction, with the goal of offering durability and reliability throughout the life of the equipment. The design is specifically oriented to the needs of hunters and shooters in diverse environments.

Impact Ballistics app

TRACT Optics develops the Impact Ballistics app, a tool that allows you to select the cartridge, calculate bullet drop and take atmospheric conditions into account to improve long-range shooting performance. The app aims to reduce uncertainty when adjusting the reticle and compensating for bullet drop at extended distances.

Direct sales and customer support

The company sells directly to the consumer, without retail intermediaries, and offers a 30-day no-questions-asked return policy. Support extends for the entire life of the product and the customer can speak directly with the owner and the company's experts. The firm also publishes a free long-range shooting guide covering history, necessary equipment, ballistics, rifle sight-in and first shots.

International presence

TRACT Optics operates with region selection for the United States, Australia, Canada and South Africa, indicating an international distribution structure. The company also maintains a specific program for law enforcement and military.