App Store

App Store: a catalog of apps and games for the Apple ecosystem

The App Store is Apple's digital distribution platform where users download apps and games for iPhone, iPad, Mac, Apple Vision, Apple Watch, and Apple TV. Its homepage, called Today, serves as an editorial showcase: the store's own team selects and recommends titles, and the page explicitly states that its editors try every app and game they recommend.

Editorial selection and recommendation formats

Content is organized into themed blocks and recurring labels such as "Our Favorites," "Now Trending," "Games We Love," "This Week's Highlights," and "What We're Playing." The store also features unique items: Game of the Day, App of the Day, worldwide premieres, and App Store exclusives. Each recommendation comes with a listing that includes the title and a brief description.

Featured games on the homepage

Among the games featured as favorites on the homepage are Royal Match, Roblox, Clash Royale, MONOPOLY GO!, Brawl Stars, High Seas Hero: Dig & Build, Whiteout Survival, Archero 2, Pokémon TCG Pocket, Capybara Go!, Call of Duty®: Mobile, Episode - Choose Your Story, Genshin Impact, Dice Dreams™, Pokémon GO, CSR 2 - Realistic Drag Racing, Candy Crush Saga, Clash of Clans, CookieRun: Kingdom, and Star Trek Fleet Command. The selection is rounded out by indie and niche titles such as Twin Shot Deluxe, Caravan SandWitch, Servant of the Lake, Pixel Starships 2, Survivor!.io, Plants vs. Zombies™ 2, Chillquarium, Friday Night Funkin' Mobile, My Singing Monsters, Gossip Harbor®: Merge & Story, DUNGEON RAZE, and Hello Kitty My Dream Store.

Popular and everyday apps

In the apps section, the homepage brings together AI tools such as ChatGPT, Claude by Anthropic, Grok AI, and Google Gemini; video and streaming platforms such as YouTube, TikTok, Peacock TV, Paramount+, YouTube Music, Amazon Prime Video, Twitch, and Crunchyroll; dating apps such as Tinder, Hinge, and Bumble; and creative and learning utilities such as CapCut, Canva, Duolingo, Snapchat, WEBTOON, and Crouton. There is also content aimed at children and families, with titles such as Gabbys Dollhouse: Cat Games, Blippi's Curiosity Club, and Dora: Explore and Play!, as well as the language-learning app Falou.

In-app events and updates

The store hosts temporary events and developer updates. The homepage features, among others, a limited-time event in Fishdom, a new season of Clash of Clans with John Cena, an update to Honkai: Star Rail introducing a five-star singer, and a review of Duolingo's chess game. It also includes system launch content, such as the introduction of Siri AI in iOS 27, and a joint subscription offer for Apple TV and Peacock.

Languages, regions, and ownership

The interface allows users to select a country or region and offers the store in multiple languages, including Mexican Spanish, Arabic, Russian, Simplified Chinese, French, Korean, Brazilian Portuguese, Vietnamese, and Traditional Chinese. The page's legal notice belongs to Apple Inc.