STRAUSS

STRAUSS: Workwear and Safety Footwear for Professionals

STRAUSS is a family-owned company founded in 1948 that sells workwear, safety footwear, and accessories for various trades. Its catalog is organized into sections for men, women, and kids, and includes garments and equipment designed for performance in demanding work environments.

Featured Garments and Collections

The clothing range includes pants, bibs and coveralls, shorts, shirts, hoodies and sweatshirts, jackets, and outerwear. Among the models the store presents as best sellers are the Cargo Work Pants e.s.motion 2020 and e.s.motion ten, as well as the lightweight e.s.concrete light pants. Garments from the e.s.t:aktik collection are also shown, such as the Stretch Ripstop Cargo Work Pants, and the e.s.trail pure line, with a 3-in-1 functional snow jacket. The brand also sells work jeans under the name Power Denim Jeans, which the website describes as 15 times stronger than steel.

Safety Footwear and Protection

The footwear section includes work boots and shoes with safety toe, soft toe, waterproof options, and BOA System. Among the models cited are the STRAUSS.7003 boot with steel toe, the Doonan Comp Toe Work Boot 12-inch with composite toe and waterproof, and the Harlem Comp Toe shoe. The store also mentions the STRAUSS.1003 model, which combines steel toe protection with lightness and breathability.

Accessories and Equipment

Along with clothing and footwear, STRAUSS offers accessories such as belts, knee pads, tool vests, tool bags and tool belts, gloves, hats and beanies, glasses, and socks. Some featured products on the site are the Ergonomic and Comfort Cell knee pads, the e.s.motion belt with aluminum buckle, and the e.s.motion 2020 medium tool bag.

Target Industries

The company organizes part of its catalog by industry, and identifies construction, agriculture, manufacturing, electricians, and mechanics as target sectors. This segmentation suggests that its products are aimed at professionals in technical and manual trades.

International Presence and Reach

STRAUSS operates with a presence in multiple countries and offers versions of its online store for different markets and languages, including Germany, Belgium, Czech Republic, Denmark, Croatia, Italy, Hungary, Netherlands, Austria, Poland, Switzerland, Slovenia, Slovakia, Sweden, United Kingdom, France, Serbia, and United States. The website indicates that the store consulted corresponds to the United States and allows choosing between English and Spanish. The brand also notes that its products have been used by more than seven million people and that it has accumulated more than 200,000 reviews worldwide, according to its own presentation.

Shipping and Commercial Terms

The store announces free shipping on orders over $100. It also has a wholesale program to equip work crews and a section called The Makers Club.