Kahuna Surf Collective

Water-resistant paracord bracelets for water sports and enthusiasts

Kahuna Surf Collective is an American brand that designs and sells paracord and rope bracelets made for active use. Its materials are selected for durability, so the bracelets can get wet during the day and still look sharp for a formal dinner at night. The company manufactures in the United States and offers free shipping on orders over $35, according to its store information.

Collection catalog

The store organizes its products into several collections:

• Team Colors: bracelets in the colors of college and professional sports teams, including the ACC, Big10, Big12, SEC, and Group of 5 conferences.
• NHL Colors: designs in the colors of NHL teams.
• Shredding Betties: a collection created in collaboration with competitive wakesurf athletes Collins and Heidi Neal.
• Michael's Rasta: a collaboration with wakeboarder Michael Parham.
• Patterns and Racing Stripes: paracord bracelets with patterns and stripes.
• Solids: paracord bracelets in solid colors.
• Rope Bracelets: premium rope bracelets for active use.
• Salute to Service: designs supporting the branches of the armed forces and emergency services.

The company offers custom color combinations.

Athlete collaborations

The brand develops collaborations with water sports athletes. The Shredding Betties collection brings together designs by competitive wakesurf athletes Collins and Heidi Neal, while Michael's Rasta comes from a collaboration with wakeboarder Michael Parham.

Presence and clientele

The store shows photos of customers wearing their bracelets in various places, such as Esterillos (Costa Rica), Honduras, Key West, and a basketball game between SMU and UNC. Featured models include The Midnight Rider, The Gold Trans-Am, The Maverick, The Cowboy, The Mermaid, and The Pony Up. The company collects customer reviews on Trustpilot.

Shopping and payment

The store accepts American Express, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, PayPal, Shop Pay, and Visa. The platform used is Shopify. The store advertised a 20% discount with the code Kahuna20 and free shipping on orders over $35.