Rooms To Go

Rooms To Go, family-owned home furniture retailer

Rooms To Go is a home furniture retail chain founded in 1990 by Jeffrey and Morty Seaman. The company remains a privately held, family-led business. Its first showroom opened in March 1991 and, according to its own presentation, the brand operates more than 200 showrooms — including the Patio and Kids formats — across ten states: Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. The company combines in-store showroom sales with an online catalog and delivery service.

Complete room packages

From its beginnings, the company championed the complete room package concept: buying a single piece means a smaller saving, while purchasing the full set delivers a bigger saving. The collections are curated by designers and pair coordinating furniture and accessories to resolve the purchase in a single transaction. For multi-room projects or investment properties, Rooms To Go Business Plus offers tailored solutions, personal concierge service and priority delivery.

Assortment by room

The main catalog covers furniture for a home from top to bottom. The offering is organized into several categories:

• Living rooms: sofas, sectionals and modulars, sleepers, loveseats, chairs and recliners, coffee tables and side tables.
• Bedrooms: beds, dressers and chests, nightstands and storage solutions for master and guest bedrooms.
• Dining rooms: from casual breakfast tables to formal sets with chairs, benches and buffets.
• Mattresses: top-brand mattresses and bedding.
• Patio: weather-resistant outdoor furniture.
• Kids & Teens: furniture for babies, children and teenagers, including bunks and lofts.
• Decor and rugs: lighting, rugs, wall art and accessories.
• Home office: desks, shelving and office chairs.
• Storage and media furniture.

Specialized formats

The company structures its offering through different departments and store formats. Rooms To Go Kids focuses on furniture for babies, children and teenagers; Rooms To Go Patio centers on durable, weather-resistant outdoor furniture; Rooms To Go Outlet sells warehouse discounts and clearances; and Rooms To Go Mattress brings together top-brand mattresses and bedding. The company also has Signature stores, conceived as immersive spaces with open-concept layouts, complete room settings and floor-to-ceiling windows.

Sales, delivery and financing

The company states an everyday low-price policy and offers flexible financing options. Its delivery service relies on regional distribution centers to bring orders closer to the customer's home. In store and online, the company says it provides customer service staff, detailed product information, real-time availability and a streamlined purchase process. The site also shows promotions and catalog offers, such as discounts on bedrooms, sofas and other items, quick patio furniture delivery and free shipping on certain purchases.

Recognition and corporate activity

According to industry reports cited by the company itself, Rooms To Go ranks among the largest furniture retailers in the country. The company notes that it earned a five-star rating in USA Today's 2024 America's Top Retailers survey and a place among the top home furniture retailers for customer service. The company also maintains an opportunities program for content creators and a division focused on business customers.