VanLife US

VanLife US: apparel, giveaways and reforestation for the vanlife community

VanLife US is an American platform that brings together a store of clothing and accessories inspired by van life with a system of regular giveaways of custom vehicles, cash and other prizes. The company presents itself as a community of people who love travelling and camping in vans, and structures its offering around three pillars: product sales, a cash back programme on everyday purchases, and tree planting with every order.

Product catalogue

The shop offers garments and everyday items such as hoodies, tees, hats, socks, tote bags and candles. The catalogue is organised into themed collections: Trippy Collection (9 items), Battle of the Buses (12 items), The Dream Collection (24 items), Vanlife T-Shirts (11 items) and Vanlife Hats (13 items). Products are made to order and, according to the company, every item purchased contributes to planting a tree.

Van and cash giveaways

The giveaway system is one of the cornerstones of the business. Every dollar spent equals one entry into the current giveaways. The active giveaway at the time of analysis, called Battle of the VWs, offers two prizes: a restored 1972 Volkswagen Bus Camper and a fully electric 2025 Volkswagen ID. Buzz. Each winner also receives $10,000 in cash. The giveaways are managed by American Sweepstakes and entries close on October 2, with winners announced on October 8. The website also shows a list of previous winners, with prizes including custom vans, an $85,000 cash alternative, an Airstream with a Ford F-150, and a blue 1972 Volkswagen Westfalia, awarded to residents of Colorado, Florida, New Jersey, California and Missouri.

VIP membership

VanLife US offers a VIP membership costing from $15 per month. The subscription includes monthly tree planting, a discount of up to 15% on all shop products, cash back on everyday purchases, and automatic entries into all giveaways without any additional steps. The membership can be cancelled at any time and, according to the company, the user keeps whatever they have accumulated.

Cash back on everyday purchases

The cash back programme allows you to get money back on regular purchases such as groceries, fuel, tires and hotels, made through the platform. According to the website, this service has no extra cost for members and stacks with credit card rewards. It is available in English and Spanish.

Environmental impact

The company uses the profits from product sales to protect, connect and restore wildlands and wildlife. At the time of analysis, the website indicated that more than 175,000 trees had been planted, with a goal of reaching 300,000 by October 2, representing 58% progress towards that target. The company also mentions the figure of more than 200,000 trees planted in another section of the site.

Editorial content and community

VanLife US maintains a blog with guides and articles about van life, with topics such as the coziest vans for fall, the best vans for solo travellers, and the features a camper van should include. The website is available in English and Spanish, and the company has been featured in media outlets such as CBS, NBC, ABC and Hot VWs.