Visit Tampa Bay

Visit Tampa Bay: official tourism promotion for Florida's Gulf Coast

Visit Tampa Bay is a private, not-for-profit corporation, established as a 501(c)(6) and accredited by Destinations International's Destination Marketing Accreditation Program (DMAP). Its activity consists of promoting Tampa Bay as a tourist destination and collaborating with hundreds of partners to spread the word about the area's offerings.

The organization is funded in part by Tourism Development Collections gathered in Hillsborough County from visitors who stay overnight there. These funds support marketing, advertising, and promotion programs, office operations, partnership marketing, customer service, and administrative support functions for the other departments.

Visitor information and trip planning

Visit Tampa Bay's website organizes information around lodging, activities, food and drink, events, meetings, and ticket purchases. It also includes a section of local recommendations and another with Tampa promotional articles.

The entity maintains a visitors center with a gift shop in Tampa, staffed by visitor information counselors, where information about the area is offered and souvenirs and commemorative trip items are sold.

Meetings, incentives, and groups

Visit Tampa Bay has professional tools for the meetings and groups segment, with specific sections on services, transportation, and facilities, plus a search tool. It also has programs aimed at partners, the press, and travel industry professionals.

Economic impact of tourism in Hillsborough County

According to data published by the organization itself, tourism in Hillsborough County generates $6.0 billion in visitor spending, with a total economic impact of $9.5 billion, and employs 61,667 people. This activity produces nearly $1.5 billion in government revenue, of which $691 million comes from state and local taxes, saving each county household $1,200.

Affiliated entities

Visit Tampa Bay is affiliated with the Tampa Bay Sports Commission and Film Tampa Bay, whose activities are detailed through their own channels. The organization declares itself an equal opportunity employer and maintains governing bodies such as the board of directors and an advisory board.

Locations and offices

Main office: One Tampa City Center, 201 North Franklin Street, Suite 2900, Tampa, FL 33602

Unlock Tampa Bay Visitors Center: 201 North Franklin Street, Suite 102, Tampa, FL 33602