Rustic Bakery

Rustic Bakery: artisan bakery and cafés in Northern California

Rustic Bakery is an artisan food company that makes handmade baked goods in its Sonoma County bakery in California. The company serves both direct retail sales to consumers and the wholesale channel, and also has four of its own cafés in Marin County. Its catalog is shipped to homes across the continental United States.

Origins and history

The company began by making its first sourdough flatbreads in its café on Magnolia Street and, over time, moved production to a bakery in Sonoma County. Founded in 2005, it has since maintained an approach based on simple recipes and the use of local ingredients.

Catalog products

The offering is organized into several families of baked goods:

• Organic classic sourdough flatbreads, in varieties such as olive oil and grey salt, rosemary and olive oil, sweet onion and crème fraîche, and Herbes de Provence spice blend.
• Organic sourdough flatbread bites, with flavors such as olive oil and grey salt, rosemary and olive oil, parmesan with garlic and herbs, and a spice blend with white and black sesame.
• Artisan crisps, including apricot, pistachio, and brandy; tart cherry, cacao nib, and almond; citrus, ginger, and thyme; and pumpkin.
• Cookies, with varieties such as key lime, Madagascar vanilla, chocolate chip, Meyer lemon, chocolate cacao nib, and ginger snap.
• Shortbread cookies in flavors such as Meyer lemon, chocolate cacao nib, vanilla bean, salted caramel, and pecan.
• Savory cheese coins and savory biscuits.
• Granola.

The catalog includes family-size and single-serve formats, as well as gift collections and gift cards. The shop listed reference prices for several of these products and a free shipping promotion on orders over $50 within the continental United States.

Cafés

Rustic Bakery operates four cafés in Marin County: Marin Country Mart, Magnolia, Novato – Grant Ave, Novato – Hamilton, and Tiburon. Each location has its own menu and hours, and offers in-store pickup and delivery through DoorDash.

Wholesale and catering

The company has a wholesale channel with its own account registration and a presence on the Faire platform. It also offers catering and pairing services, and sells its products through retail stores.

Ingredients and production philosophy

The company states that it works with local producers and farmers in Northern California and maintains simple recipes. All retail production is handmade in its Sonoma bakery.