LifePoints

LifePoints: Online Survey Panel with Rewards

LifePoints is a global community of consumers who participate in online surveys about products and brands in exchange for rewards. The platform is owned by Lightspeed LLC, a Kantar Group company, and its activity focuses on market research: members answer surveys and accumulate LifePoints points that they can then redeem for gift cards, PayPal credit, and other prizes.

How the Survey Program Works

The process consists of three steps. First, the user registers with the community. Then, they complete paid surveys about products and brands. Finally, the accumulated points are redeemed for rewards such as Amazon, iTunes, or Starbucks gift cards, as well as PayPal credit. The company states that in the last year it paid over 22 million US dollars to its members. New user registration includes an initial bonus of 10 LifePoints.

The platform also offers a mobile app that allows answering surveys from anywhere, as well as the possibility of participating in games, competitions, and giveaways within the community.

International Reach and Community

LifePoints operates in 45 countries and is available in 26 languages. The community brings together more than five million members worldwide, with a presence in countries such as Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Philippines, Poland, Portugal, Romania, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States, and Vietnam.

Background and Corporate Support

The company has its origins in National Family Opinion, a firm that conducted its first research study in 1946. Today, LifePoints is operated by Lightspeed, a Kantar Group company that presents itself as the world's largest provider of custom research and analytics. This background links the panel's activity to a well-established market research structure.

Available Rewards

Points earned by completing surveys can be redeemed for gift cards from brands such as Amazon, iTunes, and Starbucks, as well as PayPal credit. The company indicates that the rewards catalog is expanded with other additional options.

Privacy and Commitment to Members

LifePoints states that the opinions collected in surveys are shared with its clients without revealing the individual identity of participants. The company also mentions commitments to diversity, social responsibility, and data privacy. In addition, the community organizes charitable initiatives in support of organizations such as Unicef and Red Cross.

Participation Requirements

To join LifePoints, you must be at least 14 years old and accept the platform's terms of use.