Aura

Aura: comprehensive digital protection against identity theft and online scams

Aura is a digital security company that offers an all-in-one protection service against identity theft, scams, and other online threats. Its offering covers the whole family and works across multiple devices. The company states that its plans start at $10 per month and offers a free trial.

The company presents itself as a smart, simple online safety solution powered by artificial intelligence. According to its website, the service aims to protect identity, finances, family, and devices through proactive protection, complemented by Aura Intelligence, which provides expert guidance to improve online security.

Identity and credit protection services

Aura's catalog includes tools to monitor and protect personal and financial information:

• Credit monitoring with lock: monitors the three major credit bureaus (Experian, TransUnion, and Equifax) and alerts to potential fraud. It allows you to instantly lock your Experian credit file with Experian Credit Lock.
• Identity theft protection: monitors personal information against billions of data points and alerts if your Social Security number, online accounts, personal information, or home and auto titles are compromised.
• Suspicious transaction alerts: allows you to add banking and retirement accounts to receive alerts about unusual activity based on spending patterns and location.
• Privacy assistant: helps remove personal information from data brokers and people search sites that may sell it to identity thieves or scammers.

Tools for family and minors

For Family & Kids plans, Aura offers specific monitoring and parental control features:

• Digital wellbeing score: a personalized score that analyzes minors' device usage beyond screen time to detect changes in their digital habits.
• Parental controls: allow you to set healthy online boundaries with features such as bedtime, focus time, content filtering, and Pause the Internet®.
• Safe gaming with cyberbullying alerts by Kidas: 24/7 voice and text monitoring in over 200 of the most popular PC games, with alerts for cyberbullying, online predators, and toxic behavior.

Device security and online privacy

The company also offers tools to protect browsing and devices:

• Vault: a digital safe that protects sensitive data and files with military-grade encryption, and allows you to store passwords and information for fraud monitoring.
• Spam call protection: blocks phone scams and filters calls and text messages with Aura Intelligence.
• VPN: protects your internet connection with military-grade encryption, blocks known scam and phishing sites, and offers over 100 virtual locations to access global content securely.
• Antivirus: protects devices against malware, including viruses, spyware, trojans, and ransomware, available for Android, PC, and Mac.
• Password manager: stores and accesses online passwords securely and conveniently across different applications.

Commitments and guarantees

Aura declares a series of guarantees for its customers. These include coverage of up to $1 million for identity theft for each adult member, intended to cover eligible losses and fees. The company states that it protects data with the same security standards as banks and military entities, and that it does not sell information to third parties. It also offers a 60-day money-back guarantee and 24/7 support with U.S.-based fraud specialists.

The site mentions that in 2025, $21 billion was lost to online crime, a figure that has increased fivefold since 2020, and that the odds of falling victim to online crime are 1 in 4. Aura positions itself as a tool to improve those odds through proactive protection.

Resources and educational content

The company maintains a digital security resources section, which includes guides, reviews, and a free scanner to check if personal data has been leaked. It also promotes the Digital Parenthood initiative, aimed at fostering a national conversation about healthy technology use and providing tools to parents. Additionally, it publishes research on topics such as BYOD (Bring Your Own Device) and offers programs for managed service providers, partners and resellers, affiliates, and influencers.