Affirm

Affirm: flexible financing for purchases at partner merchants

Affirm is a financial services company that allows consumers to pay for their purchases over time. Its approach focuses on payment options with no hidden fees and plans that adapt to the purchase amount. The company operates in Australia, Canada (in English and French), the United States, and the United Kingdom, and offers its services to both shoppers and merchants.

Payment options for consumers

Affirm structures its payment plans into two main options. The Pay in 4 option allows you to split the amount into four interest-free payments, made every two weeks. For larger purchases, it offers monthly plans with interest rates ranging from 0% to 36% APR, subject to an eligibility check. In both cases, the user knows the total cost upfront and no additional fees apply. An illustrative example that appears on the site: for a $400 purchase, the customer could pay a down payment of $80 and then 12 monthly payments of $28.88 at 15% APR, or four interest-free payments of $100 every two weeks.

Financial products and digital tools

The company offers the Affirm Card, a Visa debit card issued by Evolve Bank & Trust or Stride Bank, N.A., which allows you to pay over time both online and in physical stores. It also offers the Affirm Money Account, a deposit account held with Cross River Bank, and a one-time-use virtual card issued by CRB, Sutton Bank, or Celtic Bank. To make desktop use easier, Affirm has a browser extension for Google Chrome, and its services can be integrated into Apple Pay and Google Pay digital wallets at checkout.

Services for merchants

In addition to its consumer offering, Affirm provides solutions to businesses. Merchants can integrate Affirm's payment options into their sales processes, access a partner directory, and use developer tools. The company also offers business support and maintains a dedicated section for business partners.

Shopping categories and available merchants

The platform organizes its partner merchants by product categories, including accessories, apparel, auto, beauty & health, electronics, events & experiences, fitness, home & furniture, luxury, shoes, toys, travel, wedding, and Black-owned and veteran-owned businesses. This classification allows users to explore the stores where they can use Affirm's payment plans.

Regulatory and licensing information

Affirm, Inc. operates under NMLS ID 1883087, while Affirm Loan Services, LLC operates under NMLS ID 1479506. In California, Affirm Loan Services, LLC is licensed by the Department of Financial Protection and Innovation, and loans are made or arranged pursuant to California Financing Law license 60DBO-111681. The company clarifies that it is not a bank and that FDIC insurance covers accounts held with its partner banks in the event of their failure. The Affirm Card is not available to residents of U.S. territories.

Ratings and presence

The site shows a rating of 4.9 based on more than 1.4 million App Store reviews. Affirm maintains operations in the United States, United Kingdom, Canada, and Australia, and offers its content in English and Canadian French.