Way of Wade

Way of Wade, the basketball brand from Li-Ning and Dwyane Wade

Way of Wade is a signature sports brand born from the collaboration between manufacturer Li-Ning and former player Dwyane Wade. Its activity focuses on designing basketball sneakers, apparel and accessories aimed at sports fans around the world. The brand operates primarily through its online store and maintains localized versions of its site for Germany, Spain and Japan, in addition to the global English version.

Basketball footwear catalog

The store's catalog is organized into several product families. Among the main lines are Way of Wade, Wade 808, Dlo, Wade All City, Wade Shadow, Wade Flash, Wade Ice Blood and Wade Lifestyle. The website breaks down the assortment by collection with the number of items in each: Way of Wade (37 products), Wade All City (53), Wade 808 (41), Wade Ice Blood (4), Wade LifeStyle (45), Clothing (136) and Accessories (18).

Among the featured models shown in the store are the Wade Shadow 8 sneakers in the "Family Love" and "Lavender" variants, presented as budget team shoes at $119 USD; the Way of Wade 12 in the "Family Love", "Obsidian", "305" and "Dlo" versions, described as performance best models at $199 USD; the Wade 808 6 Ultra in "Dark Stingray" and "Orange", with Dual-Density Bounce technology at $159 USD; and the Wade 808 5 Ultra V2 "Frost Blue" and Wade 808 5 Ultra "Miami Night", with the Super Boom! designation, also at $159 USD.

Apparel, accessories and other disciplines

In addition to basketball footwear, the brand sells apparel and accessories, which are the broadest categories in its catalog. The site also includes sections dedicated to volleyball and lifestyle, expanding its offering beyond basketball.

Announced launches and promotions

The store indicated a fall promotion with discounts of up to 50% between September 21 and 28. It also announced the limited release of the Way of Wade 12 "Curry Moment" model, with only 200 pairs available and going on sale on September 26 at 10:00 AM PDT. The Wade All City 14 Encore "Lavender" was also listed as an upcoming release.

Editorial content and membership program

The brand maintains a blog with sneaker selection guides, introductions to new series and maintenance articles, including posts about the Wade 808 6 Ultra series, the Wade All City 14 Encore, the Dlo 2 and a size and care guide. It also has a membership program, Wade Team Member, which offers discounts and special benefits to its subscribers, and a newsletter to receive news and promotions.

Purchasing information and customer service

The online store includes sections for FAQs, size guide, order tracking, shipping policy, refund policy, terms of service and privacy notices, including the California privacy notice. The brand states the guaranteed authenticity of its products and offers support through its support email. The site rights belong to LI-NING Co. Ltd.

Location and contact

10725 N 140th Pl, Scottsdale, AZ 85259 · Phone: +1 (253) 235 9799 · Email: support@wayofwade.com · Hours: Monday-Friday 9:00 AM - 5:00 PM EST