Willow Creek Flooring

Willow Creek Flooring, flooring and wall coverings in Sauk City, Wisconsin

Willow Creek Flooring is a family-owned company with a showroom in Sauk City, Wisconsin, serving homeowners and businesses in southern Wisconsin. Its team has more than 30 years of experience in residential and commercial projects, and the firm presents itself as a full-service provider that guides the customer from design advice and product selection through professional installation.

The company offers hundreds of flooring, countertop, cabinetry, and window treatment options. It works directly with homeowners, contractors, and professional designers to complete each project's vision.

Flooring, wall, and countertop catalog

The catalog is organized into three main areas: floors, walls, and countertops. Flooring options include hardwood, tile, vinyl, luxury vinyl, carpet, carpet tile, and laminate. The walls section includes boards and panels, tile, brick, and stone. Countertops cover natural stone, engineered stone, and tile, among other options.

The store also sells window treatments and offers informative guides on carpet, hardwood, tile, laminate, luxury vinyl, and vinyl.

Featured brands and technologies

Featured product lines on the site include EverStrand, RevWood, SmartStrand, TecWood, LuxeCraft, EverLux Nylon, Godfrey Hirst SmartStrand, and Godfrey Hirst Wool. The company identifies itself as a Mohawk distributor.

Services: estimates, financing, and floor care

Willow Creek Flooring offers free estimates and measurements, installation services, and in-house design services for all its customers. It also offers financing options to spread payments over time and a floor care and repair service. The company is listed as a member of the Sauk Prairie Area Chamber of Commerce.

History: from general contractor to flooring specialist

The company was founded in the early 1970s by general contractor Bill Schluter. Growing demand led the family to create Schluter Flooring in the late 1980s, focusing the business on the flooring sector. Over time, the firm adopted its current name, Willow Creek Flooring, maintaining its focus on selection, service, and installation.

Clientele and service area

The company serves homeowners and businesses in southern Wisconsin. Its team works on both residential and commercial projects and collaborates with contractors and professional designers. The firm notes that it has built its business on referrals from satisfied customers.

Location and contact

742 Phillips Blvd, Sauk City, WI 53583 · Phone: (608) 644-8453 · Hours: Mon 9:00AM - 5:00PM Tue 9:00AM - 5:00PM Wed 9:00AM - 5:00PM Thu 9:00AM - 6:00PM Fri 9:00AM - 5:00PM Sat 9:00AM - 1:00PM Sun Closed