All Pro Floors

All Pro Floors: flooring for every project in Santa Rosa, California

All Pro Floors is a flooring store located in Santa Rosa, California, operating in Sonoma County. Its showroom, located at 3161 Coffey Ln Suite A, offers a wide variety of flooring materials, including hardwood, vinyl, luxury vinyl (LVP), carpet, carpet tile, and laminate. The company presents itself as an option with local stock of different types of carpet, vinyl, and LVP, which according to its website allows for faster turnaround times on renovations.

Products and brands available

The All Pro Floors catalog covers multiple flooring categories: hardwood, vinyl, luxury vinyl, carpet, carpet tile, and laminate. The store indicates that it carries samples of all the leading flooring brands and that its showroom is stocked with samples so customers can see and touch the materials. Additionally, they allow customers to take samples home to evaluate them in their own space.

Among the featured product lines it mentions are EverStrand, LuxeCraft, TecWood, RevWood, SmartStrand, PETPremier, PureTech, UltimateFlex, and SolidTech R. A specific product is also advertised on sale: Mohawk RevWood Plus Cloudy Oak at $1.99 per square foot, subject to stock availability.

Services and customer care

The company offers a free estimate service and a non-commission sales team. According to its site, the staff focuses on educating the customer about the available options rather than applying sales pressure. All Pro Floors also provides informative guides on different types of flooring, such as carpet, hardwood, laminate, vinyl, and luxury vinyl, to help customers with their selection.

The website includes a form to request quotes and an FAQ section that addresses considerations when choosing flooring, such as the use of the space, installation requirements, and transitions between materials. The company describes itself as a team of experts who take pride in their craftsmanship and a long history of satisfied customers.

History and ownership

All Pro Floors is a family-owned business. Its current owner and CEO, Carlos Quintanilla, took over ownership in 2023 after having subcontracted for the company during the previous four years. Quintanilla was born in El Salvador and came to the United States in 1992. He began in the flooring industry in 2005 as a helper on job sites, and by 2007 he was already working as an installer. Before acquiring All Pro Floors, he founded KC Flooring Specialists in 2016, after obtaining his California flooring contractor license in 2015. That company grew to have 14 employees.

Quintanilla's background includes having worked with companies such as Carpet Pros, JW Floors, Lowe's, and Home Depot, experience that according to his account allowed him to learn about project management and customer service.

Current promotions

The website announces a seasonal promotion: 10% off special orders for Labor Day, valid during September. The offer does not apply to stock material and requires contacting the company for more details. The special price of the Mohawk RevWood Plus Cloudy Oak product at $1.99 per square foot is also shown, while supplies last.

Local presence and recognition

All Pro Floors presents itself as the number one flooring store in Sonoma County, a claim that the company itself includes on its site. It highlights its local loyalty, five-star reviews, and its character as a family-owned business. The company has served the community for many years, according to its own description.

Location and contact

3161 Coffey Ln Suite A, Santa Rosa, CA 95403 · Phone: (707) 540-0669 · Hours: Monday to Friday: 8:00 AM - 5:00 PM; Saturday: 9:00 AM - 3:00 PM; Sunday: closed