StrapsCo

StrapsCo: watch straps for classic watches and smartwatches

StrapsCo is an online store specializing in the sale of watch straps and accessories. Founded in 2012 by Martin, a watch enthusiast, the company was born out of the search for an affordable replacement strap for a Breitling Navitimer. Faced with the high cost of original straps and the difficulty of finding quality alternatives at a good price, Martin contacted several manufacturers and began selecting materials and samples. That's how the project started, which today operates from a 7,500-square-foot warehouse.

The company presents itself as a family business. Shortly after its launch, Alicia, the founder's wife, joined, and in 2017 Josh, Alicia's brother, came on board, driving StrapsCo's entry into the smartwatch space. The current catalog exceeds 500,000 premium straps, according to the company's own website, and the company claims to have sold more than one million units in its ten years of operation.

Catalog of straps and accessories

The offering is organized into several categories. For traditional watches, it includes leather straps, rubber straps, metal bracelets, sailcloth straps, FKM straps, one-piece straps, rally straps, short straps, long straps, and women's models, as well as storage solutions. For smartwatches, it sells bands compatible with Apple Watch, Garmin, Fitbit, Samsung, Suunto, Google Pixel Watch, and Fossil, among others. It also offers accessories such as screen protectors, chargers, and spare parts.

The site allows filtering by size and by specific model. In the parts and tools section, spring bars, buckles, clasps, watch batteries, and a link removal tool are offered. The store also sells straps for brands such as Rolex, Seiko, Omega, MoonSwatch, TAG Heuer, Breitling, Panerai, Cartier, IWC, Luminox, and Blancpain, as well as a selection of OEM straps.

Shipping, returns, and warranties

StrapsCo states that it ships the same day and offers hassle-free returns and exchanges for 30 days. The website shows an average rating of 4.78 out of 5 based on more than 70,000 satisfied customers, according to information published by the company itself. The store operates with prices in US dollars for the United States and in Canadian dollars for Canada, and allows selecting the country and currency.

Current promotions at the time of analysis

The site showed a warehouse sale promotion with 15% off all orders using code STOCK15, plus a buy-two-get-one-free offer, combinable with any mix of three or more products. It also advertised a free strap. These conditions correspond to the time of scanning and may vary.

Brand history and values

The company defines itself as a family business where a passion for watches comes first. Its stated goal is to offer a wide selection of straps at a reasonable price, with reliable materials and designs suited to each use. StrapsCo states that every watch, regardless of its size, shape, or design, has a story to tell, and that the strap is the element that completes it.