Mail Shark

Mail Shark: weekly direct mail marketing for local businesses

Mail Shark is an American direct mail marketing company that develops weekly mailing solutions for businesses in sectors such as pizzerias, restaurants, automotive repair shops, HVAC, plumbing and electrical services, roofing and solar, dental clinics, home services, health and wellness, automotive services, fitness and recreation, retail, professional services, education and childcare, and personal care services. The company presents itself as a specialist in both direct mail and printing, with the goal of guiding the client throughout the entire campaign process.

Direct mail and printing services

The service catalog includes segmented mailing lists, saturation lists, Every Door Direct Mail®, new resident marketing, direct mail piece printing, and design. The company integrates its solution with CRM systems and offers resources such as blog articles, guides, calculators, FAQs, design samples, and templates.

Weekly mailing strategy

Mail Shark's approach is based on a weekly mailing strategy: mailing to a portion of the mailing list each week. According to the company, this method, with weekly payment and no upfront payment, has helped thousands of businesses grow. The company states that its solutions allow clients to focus on their business instead of their marketing.

Industries served

The company organizes its offering by industry, including pizzerias (dine-in, take-out, and delivery), restaurants (full service, take-out and delivery, catering, bars and clubs), automotive repair shops (general, specialty, quick lube, tire dealers), HVAC, plumbing and electrical, roofing and solar, dental services (general, pediatric, orthodontics, cosmetic), home services (landscaping, pest control, cleaning, remodeling, painting, interior design, movers/storage, paving, pools, security systems), health and wellness (chiropractic, optometry, physical therapy, massage therapy, hearing aids, med spa, pharmacy, weight loss, family medicine, specialty care, urgent care, laboratory services, veterinarians), automotive services (car washes, auto detailing, auto sales, recreational vehicles), fitness and recreation (gyms, health clubs, boutique studios, martial arts, dance, gymnastics, yoga), retail stores (brick & mortar and online), professional services (attorneys, accounting, financial, insurance, mortgage, tax preparation, banking, real estate, debt relief), education and childcare (schools, general education, tutoring, child care), and self care services (salons & spas, barber shops, beauty services, tanning salons, dry cleaning). It also serves business-to-consumer (B2C) and business-to-business (B2B) companies.

History and growth

Mail Shark was founded in 2008 by Brian Johnson with the mission of revolutionizing marketing for pizzerias. It started with 10 customers and soon grew to 100. In 2009 it moved from a basement to a 400-square-foot office and added its first two employees. In 2010 it moved to a 3,500-square-foot office and added seven more employees. In 2011 it brought all printing and mailing operations in-house and moved to a 30,000-square-foot facility. In 2012, upon its fifth anniversary, it partnered with the United States Postal Service to establish a post office at its facility and was recognized as the 368th fastest-growing company in the United States by Inc. magazine. In 2013 it expanded its offering to new industries and added a second printing press, earning a spot on the Inc. 5000 list for the second consecutive year. In 2014 it reached $10 million in revenue and achieved its third consecutive Inc. 5000 recognition. In 2015, with customers in all 50 states, it earned its fourth Inc. 5000 recognition. In 2016 it completely transformed its 30,000-square-foot facility, doubling it to 60,000. The company states it has been included in the Inc. 5000 report of fastest-growing private companies every year since 2012.

Customer testimonials

The company collects customer testimonials from various industries. Oriole Automotive notes that it has seen an increase in its new customer base and that its existing customers love the coupons. Brian M., of Power House Painting +, states that Mail Shark has helped him reach ideal clients in new and existing neighborhoods and stay in front of his current customers. Avery W., of Little Italy Pizza, states that after one mailing cycle he saw a 32% increase in his bottom line. Dr. Michael Thomas, of Marietta Smile Gallery, mentions that since opening his dental office in November he has consistently had between 5 and 8 new patients per week thanks to the flyers, mailings, and postcards.

Location and contact

171 Tuckerton Rd, Reading, PA 19605 · Phone: (484) 652-8359